Last month I wrote about a demo of Searchmetrics Essentials, and this weekend I had the chance to get a first-hand look at the dashboard.
Essentials looks at the connection between social and search data, particularly SEO. Take the chart below, for example. This shows Social Visibility for individual blog posts from PRBreakfastClub.com. Social Visibility is defined as follows:
With a Facebook share or a Google plus-one users can vote on the quality of a site. Therefore, the aim is to motivate users to perform as many of these actions as possible. Social Visibility presents these results and prioritizes them according to the network and type of action. Continue reading
This is what happens when a great search engine that appears to have its head on straight (Bing) teams up with a company that has little clue about how to not implode on itself (Twitter): Bing/Twitter search (just went live in Beta):
On first glance, my initial thought was: This is awful. Seriously, just awful. Ask my #prbc friends. I wasn’t happy with the product. Basically, I thought Bing and Twitter had gotten together and created a giant cluster of links, tweets and people’s Twitter handles. Basically, there was no structure or coherent approach to how to effectively utilize and manage this new search feature. Continue reading
Disclaimer – I’m a Google Harlot. With minor exception, if Google offers it, I use it. Yup, I’m on Wave (along with most of PRBC and BTW, if anyone’s got a few extra invites, we’ve still got some holes to fill), I used Google Docs back before it was Docs (Writely was acquired by Google and then morphed into Docs), Maps, Earth, pretty much everything. I usually prefer Google search to Twitter search for finding old tweets – a username or two, a keyword, isolate the search to twitter.com and frequently I can dig out old tweets with minimal difficulty.
So Microsoft’s Beta launch of the Bing Twitter search was a disappointment for me. I had been unimpressed with any of Microsoft’s search engines (The original Microsoft search/MSN search, Live, Bing, meh….). So I had little hope. The one big selling point a proper Twitter search would give it a longer memory. Continue reading