It’s evident that social media is a hugely successful endeavor for many brands and companies, while others may as well not have entered the SM sphere. After seeing the disparity in results first-hand, I started thinking about what makes the difference, aside from the obvious differences in levels of engagement, nature of content, audience and relationship building measures. That led me to start thinking about how bakeries use social media (shocking, I know.) There I found the big difference – sampling.
When you have the opportunity to bait consumers to take their SM love for your company or brand and establish a real life relationship, you are golden. It seems elementary, but sampling is a great way to distinguish oneself from the competition and generate monetized ROI on your SM investment. Continue reading