It’s been about a month now since I joined Sternberg Strategic Communications and began, in earnest, working toward the career-long goal I have set for myself to “build something great. And in that month’s time, the biggest concept that has stuck out to me is one maybe I should have learned early in my public relations career: this really isn’t about me anymore; it’s about our company and it’s about building our clients’ business.
Throughout every contact I have with clients—whether that be a new business meeting, contract negotiations, day-to-day discussions about project work, etc.—it’s my thoughts, insight and expertise that has a lot to do with the success of a campaign, but ultimately, the only goal I have for myself is to build our client’s business. To “build something great,” and that’s really not about me, or my wants, desires, day-to-day stresses or anxieties. It’s about servicing wants, desires, day-to-day stresses and anxieties of our clients, and providing a value to them far greater than what I hope to receive out of the partnership. Continue reading
As I spend more and more time gaining experience in the PR industry, and as I continue to befriend other flacks and get to know them professionally, I’ve managed to catch a “glimpse” so-to-speak into a wide variety of PR agencies. Large, small, public, private, corporate, and consumer, it’s astounding how different every firm is.
Unfortunately, as much as I get to know about all of the things that my acquaintances love about their companies, I also tend to see the negative side as I cross into the “confidante” territory. One unsettling trend that I’ve started to see more often is agencies who don’t value their employees and treat them as replaceable hit machines who are expected to treat their job as their entire lives. This is by no means the standard of the industry, but it’s something I see more than should ever be the case. Continue reading
Any job/career can cause stress. My dad, for example, is an engineer. He builds buildings. He loves his job and does it well, but it’s demanding. He’s one of the most HIGH STRUNG people I know I will ever meet in my life and is always a little on the stressed side. Coming from his lovely gene-pool, I am also high-strung, Type A, etc., etc., which translates oh-so-conveniently into the fast-paced, multitasking world of PR. And I have to say it has only worked to my advantage in this field. Ask me 20 years from now…it might be a different story. Continue reading