We took away game night in my house growing up because it got too competitive. In a Cuban household, you have the short temper and the ‘always want to win’ mentality. We did away with it because it took away from the family dynamic. Social Media and the blogosphere is starting to point at a typical Fernandez style game night.

Social media can be a selfish space, and it’s starting to reflect in the blogosphere. Who has the best posts, the most comments, who’s publishing the story first – all questions that I hear people chattering about. Read the rest of this entry

(CC) flickr // The Wolf

Tell me if this scenario sounds familiar to you:

PR/Marketing Guy: So tell me, Mr. X, who is your company’s audience? Who is interested in what the Widget Factory has to offer?

Mr. X: Well, we consider our audience to be widget consumers, widget manufacturers, those who work in the widget industry and our own internal employees.

PR/Marketing Guy: Sounds like quite a diverse group. How will you be alerting all of these individual and distinct audiences of your upcoming big company announcement?

Mr. X: We were going to do what we always do: Blast out a generic e-mail announcement that goes to that entire group. That way, they all get the same exact message.

PR/Marketing Guy:

Frustrating? You bet. An exaggeration? Sadly, not even close.
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