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As a recent Financial Times article noted, companies are looking to spend more money in terms of marketing over the next calendar year. While we would love to say that a large piece of the pie would be allocated towards branding and public relations, we are realists and know that the money—for the most part—will go towards ever more advertising efforts.

And that is a damn shame. While advertising may be the flashy cog that looks good in media forms, what does it all mean? Your company is much more than a singing fish, talking baby or another gimmick. Sure you can name what companies are associated with the previously mentioned gimmicks. The question is, do you know what these brands really stand for? Read the rest of this entry »

On occasion a PR pro makes the wrong decision about taking a job. Whether it was the money, or the potential opportunity for growth, changing jobs might not always end up how you envisioned. I know this all to well from past experiences.

Let’s say you have taken a job you’ve come to now realize was the wrong move, and you have only been there a short few months.  Or you recently took a position and the company was forced to do layoffs and you end up on the cutting room floor. More than likely your next step is to look for another job ASAP.

Obviously a short job stint isn’t necessarily a great thing for the resume, and it also could be a red flag to potential employers. How do you approach short job stints? Read the rest of this entry »