Do you know the history of your company? Aside from the date it was founded, do you know when the important milestones occurred? If you don’t, use the new Facebook for Timeline feature to find out!
You company has a rich history and your clients (fans in Facebook lingo) most likely don’t know about all those great things you did in the past. This is an opportunity to politely brag about your past accomplishments and reiterate to your customers that you are around for the long haul.
For the time being, Facebook won’t let you date photos prior to 1905. The work around is to create a milestone event. As long as you entered the correct founding date in your About section, you will have the option to select dates from that point on. For example, my organization, the Missouri State Teachers Association was founded in 1856. We’ve added Milestones from that date forward.
Think of the new Facebook Timeline for pages like a digital scrapbook of your company. Sharing the historical information and big moments humanizes your brand, which of course, is good for business.
How are you telling the story of your company with Facebook Timeline?
A 2005 graduate of the University of Missouri’s Journalism School, Aurora spent several years covering education-related issues in Missouri, Texas and Washington, D.C., before returning to Columbia, Mo. The active Alpha Chi Omega alumna serves as the Online Communications Coordinator for the Missouri State Teachers Association and runs a successful communications and consulting business. Outside of the office, Aurora enjoys running, and is training for her fourth half marathon. Her two biggest fans are her husband and cat, but only one of them cheers her on at all the big races.
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