For any PR pro who has jumped on the bandwagon and thinks that newspapers no longer matter, I urge you to read a great report just out from the Poynter Institute. The report sought to measure the total online and print reach of newspapers in their local markets, and the results may surprise you.
First: newspapers still reach a massive audience. The combined local market reach (online and print) of the top-20 newspapers is 47,370,687. That’s 15 percent of the U.S.’ 307 million population. (Note: The Wall Street Journal and USA Today were excluded because their local market isn’t clearly defined.)
I don’t know about you, but if I’m able to tap into even a sliver of that size of an audience, I’m absolutely going to give newspapers a bit more of my attention going forward.
As PR professionals, we often deal with placing a client’s op-ed with what we hope will be a reputable, widely read publication or platform. However, as anyone who reads small-town newspapers for fun and schadenfreude knows, many op-eds are pretty much unreadable. One can only assume they’ve been printed because there wasn’t any news about angry, window-smashing McDonald’s customers that week.
While I was back in my hometown for winter break, I came across an op-ed that must be shared here with some (I hope) small suggestions for improvements so that you and your clients can see what makes a good op-ed and what makes a bad op-ed. Continue reading →
It would seem par for the course that as I turned on my laptop to blog, the power would fail. My immediate reaction was to tweet about the power failure. The challenge with that and my momentary lapse in logic are both evident.
Once I moved past the realization of a self #fail, I was left wondering what we would do without social media. Or, more accurately, could we return to a world without social media? Continue reading →