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This isn’t an argument that says companies collecting personal information is a good thing, but it IS an argument for taking responsibility. You’re using Google, Facebook, Twitter, Instagram, Path, and tons of other apps FOR FREE. Ever paid a dime to post your status to Facebook or Twitter? Nope. Yet their IPO is expected to be worth millions, if not billions, of dollars. It ain’t because that photo of your kid is extra cute.
We, the Internet community, often forget that. We are a valuable commodity. We all have wants, needs, desires, hopes, and there are companies out there dying to learn more about us to sell those to us. The price of using these services is not monetary; it’s our information. Anyone who thinks it is Google’s responsibility to simply sit on the goldmine of information it has on its users doesn’t understand the digital business model.
It is our responsibility as consumers to safeguard our data; and each of these companies has provided ways to make your information as private as possible. In the 21st century, if you wonder how a company can make money without actually selling anything, remember this:
If you cannot discern a product a company is selling, the product they are selling is you.