As communications professionals, we understand the power of a strong press release. And while our clients (and for you in-housers, our C-levels) often believe sending out press releases are important, it’s our job to make sure that the release has a purpose. Unfortunately, there are many companies who dismiss or ignore the strategic value of a release and instead send out something that could have been announced through a different vehicle: website, blog, Twitter, Facebook, etc. These tools have made communicating to audiences easier, faster and cheaper. So with this, we start a new column here called Wasted Money Press Release highlighting releases that could have been better served using alternate communications vehicles.
Today’s is about how an unauthorized biography of Carl Icahn can now be found on audio. This is the kind of release that could have been announced via the author’s (or book’s) Facebook page, if there is one. Continue reading
It started, as these things tend do these days, with an innocuous tweet; the tweet in particular was about Twitter lists. After a torrent of @ replies and emails, it was determined I needed to flesh out a post for a newly formed blog focusing on public relations as, it turns outs, there are some things that cannot be described in only 140 characters. And thus, my entry into the world of competitive blogging organized chaos.
That was a year ago. A complete revolution around the sun has come and gone since I first submitted a guest post to PRBC, a post in which I subtly make fun of both the blog and a little less subtly, the narcissistic nature of social media. As regular readers of this space, or even naturalized citizens of the world wide web, you know that not much has changed. Sure, there are more people coming here to read their daily fix of public relations banter, and sure, there are more people using social media, but what’s changed? Continue reading
Recently, fellow PRBCer Keith Trivitt raised an interesting question about PR folks’ background. Essentially, he said, you don’t need to be trained in communications or PR to be successful in our field:
It takes all types to be a successful communicator. Some are bold and brash. Others are quiet and reflective. And still some are a mix of the two. Each can be successful in their own way. And as long as you have a bit of wisdom, a lot of patience and a major drive, a lot of different people from various backgrounds can be successful communicators. Continue reading
Barely a year into my journey as a small business owner, I’m learning valuable skills and lessons that enable me to do my job better. Now, I’m not talking about building media lists or drafting messaging documents, but what it means to be a trusted advisor, someone who has the ear of a client, offering counsel to help their business grow.
I’m learning that to be an advisor I need to focus on the client’s needs and not my own; to help them grow will help me grow. I’m learning that I can’t rest on what’s “tried and true” all the time and that I need to undergo constant reinvention; to find new ways to service my client. Most importantly, I’m learning to place the highest value on maintaining the relationship; to prove to my clients that I am here for the long haul, not just for the length of the immediate contract. Continue reading
[Editor’s Note: We are graced with contributor post on our first day from Josh Sternberg. PR BreakfastClub is happy to accept outside articles. Check here for information on submitting a guest post.]
I want to preface this piece by saying I love Twitter. Maybe not as much as I love my wife, or baseball, or even a good burger, but I enjoy the opportunities Twitter provides: learning about people through discussion, learning about brands, getting information that I normally wouldn’t think to research, etc.
However, Twitter is also a great study in human behavior, as Twitter is just a microcosm of our society whereby the cliques that form on Twitter are for the most part the same cliques that are found in high schools. This has become more evident since the passing of John Hughes. As I watched my Twitter stream recite quotes from his coming-of-age films, I started to view Twitter as nothing but a social media breakfast club. In fact, I’m writing a post on a blog called: PR BREAKFAST CLUB for crying out loud!