Tag Archives: american red cross

The Red Cross Raises Awareness on Home Fires by “Burning” Facebook Pictures

Perception is a huge game changer in the public relations industry. If you can swing the public’s opinion of a brand from a negative view to a positive light, you’re essentially golden. Perception is not black and white—in fact that is hardly the case—and it definitely does not always have to be viewed as just positive or negative. Sometimes PR pros have to change the public’s opinion from one overarching association to the realities of the day-to-day mission. This can be tricky especially when media coverage tends to be higher during the anomalies.

For the American Red Cross, this game of perception has become increasingly challenging. The public sees the organization as a humanitarian non-profit that deals with blood and large scale disasters. While this is true, it does not represent the single largest disaster that the Red Cross responds to across the nation. And quite frankly, people need to know the truth. Home fires destroy memories every 80 seconds. Continue reading


“Poppin bottles in the ice, like a blizzard
When we drink we do it right gettin slizzard
Sippin sizzurp in my ride, in my ride, like Three 6
Now I’m feelin so fly like a G6.”
-Like a G6, Far East Movement

I can only imagine this is the theme song of the week for the National Red Cross.

On February 15th, the @RedCross sent out an unusual tweet at 11:24PM with the hashtag #gettngslizzerd. No—there wasn’t a new emergency at hand although I’m pretty sure there are a few safety tips that the organization could offer to prepare the country for #gettngslizzerd. The only problem at hand was an accidental tweet that was meant to come from a staff member’s personal account. Continue reading