Perception is a huge game changer in the public relations industry. If you can swing the public’s opinion of a brand from a negative view to a positive light, you’re essentially golden. Perception is not black and white—in fact that is hardly the case—and it definitely does not always have to be viewed as just positive or negative. Sometimes PR pros have to change the public’s opinion from one overarching association to the realities of the day-to-day mission. This can be tricky especially when media coverage tends to be higher during the anomalies.
For the American Red Cross, this game of perception has become increasingly challenging. The public sees the organization as a humanitarian non-profit that deals with blood and large scale disasters. While this is true, it does not represent the single largest disaster that the Red Cross responds to across the nation. And quite frankly, people need to know the truth. Home fires destroy memories every 80 seconds. Continue reading
“Poppin bottles in the ice, like a blizzard
When we drink we do it right gettin slizzard
Sippin sizzurp in my ride, in my ride, like Three 6
Now I’m feelin so fly like a G6.”
-Like a G6, Far East Movement
I can only imagine this is the theme song of the week for the National Red Cross.
On February 15th, the @RedCross sent out an unusual tweet at 11:24PM with the hashtag #gettngslizzerd. No—there wasn’t a new emergency at hand although I’m pretty sure there are a few safety tips that the organization could offer to prepare the country for #gettngslizzerd. The only problem at hand was an accidental tweet that was meant to come from a staff member’s personal account. Continue reading
Washington D.C. — Home of Obama, district of political ideas and tired faces, consistently ranking as one of the most dangerous cities to live in (for crime or state of mind…?) and the city of choice for this year’s Public Relations Student Society of America’s National Conference!
This year I had the pleasure of attending PRSSANC and needless to say it was quite the experience. Can you imagine how excited I was to step into the Marriott Woodely Park Hotel and see hundreds of public relations nerds like myself, running around introducing themselves? The five days I spent at PRSSANC seem like a blur of career advice, business cards, laughs, expensive food, and potential senator husbands. Now that I am back in Chicago, I can finally let all the knowledge and advice from the experts and my peers sink in. Here are some of the main takeaways and reflections that I received from the conference. Continue reading