As publicists we are constantly plagued by the famed phrase “Please remove me from your list.” Alright, fine, no big deal, we all know that what you’re really trying to say is, “Ugh, I’m so sorry but I don’t know where my delete button is and your e-mail is going to permanently stay in my inbox.” We get it, we got it. Woo. Sometimes we are all privileged to get messages saying, “YOU MOTHER #$%^$# PIECE OF @#$% REMOVE ME FROM YOUR $%^&*% LIST” (You can tell this person is young). Or you get the “I’m telling all your clients you wrongly e-mailed me” (This person is old).
Anyway, this week I was added to a list. Not just a mass e-mail list, a list attached to an e-mail so that when you replied to it, everyone on the list got it. About 10 of my colleagues, and about 150 others I imagine were all included on this e-mail. Continue reading
When I read PR Week’s Industry backs controversial campaign aimed at cutting PR spam, posted on January 29, I had a #HeadHitsDesk moment. This battle, this debate, this controversy will never end, will it?
To sum up this piece by Gemma O’Reilly, a number of PR professionals have endorsed a campaign to end the spamming of journalists. My first thought? Kiss-ups. If you really want to do your part in not spamming journalists, don’t do it yourself or put outrageous demands on your lower-level staff to land an unattainable number of media placements (note: this is not me accusing any of those PR people backing this initiative. I have no idea how they individually operate themselves, their businesses or their staff. Rather this is a call to all PR pros.) Continue reading
When a client hires a PR pro they are relying on a number of different traits that that person (or firm) projects during the RFP or pitching process. These will vary from sector to sector but certainly include strategic thinking, writing skills, relationships with press (or influencers), etc. Perhaps chief among these are the person’s trustworthiness. The client wants to know they can inform the PR pro of upcoming notable company events or newsworthy announcements – everything from news of employee cuts to earnings reports – and be secure in the knowledge the pro will keep this information close to their chest. Continue reading
Editor’s Note: Believe it, or not, we do get letters here at The Club occasionally. This one was of particular interest, so after some tweaking we decided to run it as a post (with the letter writer’s consent, of course). Hopefully you’ll find it of equal interest.
Growing up we are taught to distinguish right from wrong. When we’re young this is easy. For example it’s wrong to hit your friend if he steals your crayon. It’s wrong to cheat on your college final. But as we become an adult right from wrong is no longer black and white. We start to factor in consequences and how they may affect people, especially when it comes to our career. Continue reading
This one’s in response (expansion) to a post from the lovely Ms. Campbell (@prsoapbox), who was kind enough to grace me with her company at dinner last week along with Ms. Vallejo and Ms. Sena. She recently brought us this blog post addressing the ethics in our chosen profession—the great world of public relations in its various forms.
As in many other fields, there are some bright lines that we dare not cross. Then there are those ethically grey areas. Yes (!)—there can be ethically grey areas, not everything is easily placed on a black or white square. These usually pop up when our own ethical rules for various areas of our life (personal and professional) come into conflict and we must step up and make the decision of what/which is most important to us.