3 Reasons Your (Future) Boss Wants Leaders


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A good GPA + PR experience + networking = your dream job after graduation

If this is true for you, CONGRATULATIONS! If not, this post—and a BIG cyber hug—is for you.

I graduated from college in May. Like most seniors, I put a lot of time and energy into my resume. One of my professors always warned students that an unfortunate typo in the word “public” could prove very costly. I certainly couldn’t afford that, so I often edited my resume with my career counselor. One day she suggested I add my leadership experience.

Huh? Continue reading

15 Online Marketing Techniques: How they Relate to Your Firm’s Growth


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With so many different marketing channels at your fingertips, how do you decide where to invest? Which online marketing techniques are really going generate leads for your firm?

Here at Hinge, we set out to answer these questions in a recent study of 500 CEOs and marketing executives from professional services firms across the globe. The survey was simple: rate each of 15 online marketing techniques on a scale from 0 – 10 on how effective they are in generating leads for your firm. Continue reading

Does Crowdsourcing Help Your Brand?


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I am a passionate advocate of crowdsourcing, which for the uninitiated is a brand or organization taking and using content or suggestions from the crowd that constitutes its audience.

One of the originators was Maxine Clark, founder of St. Louis-based Build-A-Bear, who years ago realized she could allow her customers – little kids – to customize her products to their specifications. More commonly recognized examples are Dell’s “Idea Storm” or Starbuck’s “My Starbucks Idea,” both providing opportunities to submit product ideas or improvements and each having brought much-deserved kudos to their respective brands. Continue reading

Is the Power of Social Media in Politics a Good Thing? (Part II)


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In the first part of this series on the influence of social media in politics, I took a look at the benefits brought by the age of social media to politics. However, everything isn’t sunshine and rainbows – the influence wielded by the social platforms can just as easily have a bad influence. Continue reading

Special Offer on Grovo Online Video Training


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As we mentioned a few weeks back, in the GroupHigh post, we’ve got a few special offers coming your way over the next few weeks and months.

This time around we’ve got an offer from Grovo – an online video training company. They offer a number of quick tutorials (over 3,500 by their own accounting), including quite a few on social and digital topics, including “Why Social Media Matters” and “Create a Facebook Page You’re Proud Of.” Continue reading