Tag Archives: special series

4 Ways PR is Like a Break-in

I woke up to my parents’ frantic voices, breaking glass and the sound of an intruder’s footsteps coming from downstairs. It was 3:00 a.m. on a Monday morning and the absolute last way I thought I would begin my week.

Even as I heard my dad yell, “Get out!” and my mom warned, “Don’t you dare go downstairs,” it was still hard to comprehend what was happening in my home. I finally put it together when my mom said the land line didn’t work and we needed to call 911. As a millennial who sleeps with her phone in hand, that I could understand and take action.

My hands shook as I dialed ‘9’ and just one ‘1’ before ‘Emergency Call’ came across my phone’s screen. Within minutes, the police were in my driveway. Continue reading

Five Ways Pitch Letter Writing is Like the Golf Swing

With the PGA Tour season coming to an exciting close this past weekend with more than $10 million on the line for eventual winner Bill Haas, it is timely to offer up insights on how pitch letter writing is like the golf swing.  I’ve been an avid golfer for most of my life and like many golfers believe that golf itself is a microcosm of everything we do in life. So here’s my take on how developing a pitch letter is similar to developing a sound golf swing (please note that I am a PR professional NOT a golf professional though it is still a dream to be one someday): Continue reading

Five Ways PR Campaigns Are Like Getting Married

Recently, I got married to my beloved Laura. As newlyweds, life is great. But like any relationship, it’s a lot of work, a whole lot of give-and-take and, yes, it can be stressful at times.

Hmm … sounds a lot like managing a PR campaign. To continue PRBC’s theme of exploring five ways in which PR is like __________, I thought I’d address the five ways that PR campaigns are like getting married. Continue reading

Five Ways Being in PR is Like Running a Group Blog

A brief note before we really get into today’s post – you may have noticed a trend in our posts since Monday – all the posts are lists of metaphors explaining why PR (or social media, metrics, analytics or some other aspect of the biz) is like something else.  The great metaphor post – only we’re doing ’em in series.  If you’d like to offer up your own contribution to the effort, drop me a line.

In the 2+ years I’ve gotten plenty of questions about how we “manage” to get the blog published every day, usually on time, and how things are scheduled, setup, arranged, enforced, etc. etc.  Most of those secrets are in the vault with the KFC original recipe recipe, but it’s occurred to me, not infrequently, putting this show on the road every day is quite a bit like working in PR in general: Continue reading

5 Ways Fitness Helps Sharpen My PR Saw

There is a school of thought that striking a balance between professional life and extracurricular activities allows you to work towards a healthy body to facilitate a healthy mind.  Not an easy task as demands increase in our profession and we increasingly discover that in the fast paced world of PR, dedication, effort and real time expectations require us to seemingly be on the job 24/7.  Continue reading