PRBreakfastClub

I had a conversation last week with some really bright folks who run a social media agency in New York that works with several Fortune 500 brands. We got to discussing crisis communications within a real-time setting, and how they could effectively use social media to almost instantly respond to a crisis and mitigate its effects.

Throughout the conversation, we kept coming back to the point that in order to properly handle any type of crisis in real time, no matter what the brand or situation, you need a proper plan in place well before the crisis even hits. Because no matter what type of media you are using to monitor and respond, you always need a plan in place that details exactly how, who and why you will respond and the type of response you will give to different audiences to ensure their concerns are addressed appropriately. Read the rest of this entry »

Congratulations to the graduating class of 2010! You made it through four years of college and you’ve achieved freedom (for the most part). As the majority of you look for and find your first professional job, I wish you all the best. But I also want to bestow some knowledge that I wish someone would have shared with me.

I was fortunate to be hired at a small PR firm in an account coordinator position three months after college graduation. I had three internships on my resume, a number of accolades, leadership roles and graduated magna cum laude. I was (what I thought) “on top.” Unstoppable. Valuable. Ready to take on the world. Read the rest of this entry »