PRBreakfastClub

Today’s coffee talk is with Chris Barger, director of global social media for General Motors. In March I had the opportunity to listen to Chris’s keynote speech at the 2010 Media Relations Best Practices Summit hosted by PRSA and Ragan’s PR Daily, and immediately knew he would be a great guest. In my opinion, because he was so candid and honest in how he presented that I still remember the information he shared today. He’s also quite funny which kept the attendees paying attention .

Like your typical PR professional he’s a fan of caffeine and is very specific with how he needs it. If you’re going to ask him to coffee remember to get him one of the following: Tim Horton’ english coffee cappuccino, Dunkin Donuts coconut coffee light and sweet, and Coffee Beanery’s crème brulee. So sit tight because this is a long one but I promise the golden nuggets of information make it completely worth the procrastination at work .

As director of global social media for General Motors’s, I’m going to assume you receive resistance but would you say it’s changed?

The resistance today is definitely different than it used to be before the crash last summer. Read the rest of this entry »

Memorial Day is a time to remember our fallen heroes. What is a solemn occasion has also marked the unofficial start of summer. Yay! This means many of you (majority in the New York City area) are still cleaning off that grill from this weekend’s festivities.

Since moving to Austin about a year ago from New York City, I learned that barbecuing isn’t simply throwing meat on a grill. My barbecue knowledge increased when I landed Rudy’s “Country Store” and Bar-B-Q as a client. They’ve even trademarked the tagline, Real Texas Bar-B-Q®.  What I found out from their Bar-B-Q Insiders is that grilling isn’t really barbecuing.

So here’s my attempt to tie in real Texas barbecuing with pitch letter writing:  Read the rest of this entry »