Interview with Mark Schaefer, Part II

If you’ve yet to see Part 1 of this fantastic interview with Social Media and overall Marketing smartie Mark Schaefer, head on over to the B2B Bliss Blog and take a read and a gander at the video interview with Elizabeth Sosnow.  Also, subscribing wouldn’t be worst idea in the world either.

Or, if you’d like to be all wild and crazy about it, watch the below one first, then go watch part 1 as dessert ;). Continue reading

PR Flubs, Missed Opportunities, and the Human Touch

Did HMA miss a PR opportunity by not having a presence on social media?
Image from Flickr: Some rights reserved by nffcnnr

If you haven’t heard of Health Management Associates (HMA), that’s ok, few would probably know who they are. That is unless you watched the 60 Minutes segment this past Sunday on how they are allegedly encouraging administrators and physicians at hospitals they own to admit as many patients as possible, in order to boost profits. The public company, headquartered in Naples, FL and whose shares are traded on the NYSE, “through its subsidiaries owns and operates (15) general acute care hospitals and other health care facilities in non-urban communities, as reported on their Wall Street Journal company profile. Continue reading

Target, Wal-Mart Get PR Grief…But Did it Matter?

While most of us were enjoying our Thanksgiving turkey, trimmings and (hopefully) football, some were enjoying waiting outside their local Targets and Wal-Marts. Both retail chains opened Thanksgiving night for early Black Friday shopping and s

pecial deals. This didn’t make some folks too happy, including those that had to work at the retailers.

News outlets and people on social media were critical of Wal-Mart and Target for opening early on a day that you normally spend with your family. Workers at Wal-Mart planned protests; Target also had its fair share of grief as well. In the end, it seems the noise was a whole lot of just that… noise. Continue reading

[Infographic] The Social Business Offices Building

When we ask PR pros about how do they define social media, a common answer once was “they are communication tools.”

They’re right, but they missing part of the potential of social media solutions.

Social media platforms and networks let u

s develop events and procedures that, correctly implemented, help to optimize ROI for almost all businesses departments. That is what we call Social Business. Continue reading

You’re Not Done

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I voted! © by ilovememphis

The national (and local in some cases) elections came and went a few days ago.

Everyone heaved a sigh of relief. In part because it means they can stop hating their friends on Facebook, and in part because it means, “they had done their duty.”

They’re wrong. Continue reading

What Will You Do in Your Next Term?

What public ideas and strategies will you bring to the table in 2013
Flickr Image Courtesy of Vox Efx

Watching the presidential race unfold over the last year and a half has taught me that there were two sides of the fence you can be on when discussing the candidates and their plans for the future of our country:

A. You support one candidate, understand what their plan is, and offer your own opinions on what additional ways we can solve problems that face our country & communities

B. You support one candidate

If voting has taught me anything, it’s to pay attention what people are saying, internalize it, and then form my own opinion based on personal beliefs of what can and can’t work to improve our country. John Adams once said:

“Always vote for principle, though you may vote alone, and you may cherish the sweetest reflection that your vote is never lost.” Continue reading

Special Post-Hurricane Edition: PR Helping PR

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Light bulb © by NikonFilm35

As PR professionals, few things are as frustrating as trying to stay connected with clients and media when you’re lacking the basic tools of a working phone line and internet connection (and a supply of hot coffee). Following Hurricane Sandy, many on the east coast are finding themselves in this boat. In the spirit of coming together to help those in need following the storm, please check out PR Helping PR on Facebook at http://www.facebook.com/PRHelpingPR.

Launched on Facebook November 1st, PR Helping PR is designed to help PR folks find temporary office space, and for those that have temporary office space to offer it to the community. If you have space to offer – a few desks, a conference room, a couch, etc. for someone to work, please let us know how many people you can host and what amenities you have. If you need space for yourself or colleagues, please post a message and we’ll try to get you a response quickly.

Finally, please share the link to PR Helping PR with your industry colleagues to get the word out to the community. Once again the link is http://www.facebook.com/PRHelpingPR.

Kelly Davis is an Account Supervisor at Affect and can be reached at kdavis@affect.com and on Twitter at @kellydavis226.

7 Little-Known Tricks to Maximize Your Facebook Page

buy viagra online at cheap price alt=”little-known facebook tricks” width=”300″ height=”200″ />If you’re like most marketers, you probably have a love-hate relationship with Facebook. Yet there’s no denying that the social networking behemoth is a great addition to your digital marketing presence, allowing you to expand your reach, increase your engagement and drive more people back to your website.

Facebook changes features and functionality on what seems like a weekly basis, so it can certainly be difficult to keep up with what’s new. And as a result of a slew of recent changes, you may not have noticed a number of updated features that give you more control over your Facebook page—and, by extension, your Facebook marketing efforts.

Consider this your cheat sheet. If you’re not already putting these features to work for your Facebook page, now’s a great time to start. Continue reading

What the Media Thinks

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Pitching Practice © by Brian Clark (www.shutteredphotos.com)

Recently, the professional organization Washington Women in Public Relations hosted members of the media for a state of the industry roundtable at the National Press Club in Washington, DC. As a PR professional, how many times do you wish you could just pick the brain of media on what pitches work, what they think of PR, and their view of on traditional versus digital media – here is an insider peek. Continue reading

…..a chance to start the day off right.