Tag Archives: twitter

Ummm, I Totally Liked Your Avatar Better

Girl with a bookHave you ever followed someone just because you liked their avatar? Call me shallow, but I follow a lot of people based on that factor. Then I realize that I actually like what they tweet about and I’m glad I was so superficial. It’s kind of like how I shop for books; if the cover is sweet, i buy it, and 8 out of 10 times it is a pretty good book. (BLAH, BLAH I KNOW THE SAYING, DON’T JUDGE A BOOK BY ITS COVER, I’M NOT DUMB)

Sometimes though, if you’re lucky, there is that slight feeling that you get where your mind says, “Wow I really like chatting with this person, and their picture is pretty nice…maybe there is something there?” So you decide to move your @ tweets to DMs, then maybe to GChat, and then if you’re really ready to venture out of the safe haven of the chat bubble you may even Facebook each other. Continue reading

Can Football Learn a Play from Social Media Pros

Movement
(CC) flickr // Thairms

While sipping my morning coffee and catching up on reading, I come across another article about football players abusing Twitter.  Clicking on the link and expecting to hear what happened to the Redskins player

I am shocked to see Texas Tech in the headline.  Seriously, another player has crossed the line on Twitter? Don’t they read or watch the headlines?

Continue reading

Does My ‘Evolve or Die’ Theory Apply to PR Pros Too?

Before I get chased out of my profession by my superiors, I want to make a few things very clear:

  • I have great respect and admiration for the arsenal of long-standing media relationships PR veterans have built and maintained.
  • I willingly admit there is much that I can learn from my superiors’ successes (and, admittedly, from their struggles as well.)

Now that we’ve laid some ground-work. . .or covered my backside, whichever you find more appropriate. . .let’s get to the reason for making myself perfectly clear (other than abiding by the Co-Communications mantra, ‘Make Yourself Perfectly Clear.’) If veterans of the PR industry don’t evolve, can they survive? Or will they die-off like the newspapers we sorely miss?

Continue reading

You Can Call It A Network…But Does It Really Work?

We’ve all heard it. That infamous phrase. The one that alludes to the worth of your network relative to the value of your knowledge. It borders on being so overused that I cringe even thinking about it.

My own feelings aside, we all know it’s true – it’s not what you know. It’s who you know.

Continue reading

Flack In Training — Vol. 3

Clearly, today's not a good day to tweet about anything BUT football #nfl
(CC) photo credit: andinarvaez // flickr

For the year that I spent at my internship/part time job, I was the “social media girl”. The agency I was at hadn’t previously spent much time delving into the world of online public relations, so they hired me for that specific task. For my first few months with the company, I spent my time researching the tools, following thought leaders on Twitter, reading their blogs, and figuring out how I could use social media to help our clients. Once I actually started implementing some of these tactics, I realized how much I absolutely loved working with digital media (this isn’t too surprising considering my generation can say with honesty that we’ve been using the internet for the majority of our lives). I also decided that I always wanted to do that, no matter where I was working.

Continue reading

Mobile Technology: The Next PR/MarComm Frontier?

In the grand scheme of things, our constant, seemingly never-ending discussions and Twittering and blogging about the evolution of PR/marketing/advertising and how cool social media is will eventually die down, and we will get back to our normal—albeit now drastically altered (hopefully for the better)—professional and personal lives.

So rather than talk about what is currently going on in the social media landscape (look, a new Twitter app came out . . . and another!), I’d like to actually think about what we *might* be talking about a year, two years, or five years from now. Specifically, mobile technology and just how big of an impact it’s going to have on our lives, particularly in the PR world.

Look around you; the damn things are everywhere. You can even take a cell phone into a delivery room now and tweet while giving birth! Crazy, I know. But that’s just it: The effect mobile technology is going to have on communicators in terms of how we get messages across to key influencers, and how we engage the public, will be enormous. Far bigger than what is currently going on in the social media landscape. We’re talking about a technology that is now in the hands of more than 82 percent (250 million) of Americans and approximately 50 percent of the world!

But it gets even better: A recent MediaWeek study showed that 1 in every 7 minutes of media consumption is now done through mobile technology. Think about that for a minute: That great op-ed you wrote for your client that’s read on an iPhone now by the most tech-savvy around us? Give it five years. Everyone in your community is going to be instantly reading it on their smartphones, tweeting it back out to their followers (if Twitter still exits in five years . . . .), and sending it all over their social media network(s) to audiences you could have never even dreamed of.

Or even cooler, the fact that very soon (as in, it’s in its infancy now in the U.S.), marketers will have the ability to embed special 2-D barcodes into posters, shirts, billboards, practically anything, and someone with a mobile phone can take a picture of it and get all kinds of cool promos, buy movie tickets, or even get train times sent directly to their phone. Don’t believe me? Check out this piece from The Economist for a view into the not-too-distant future.

So what does that mean for you, the PR guy, the marketer, or ad man who is desperately trying to keep up with the current changes? Well, I hate to tell you, but it’s only going to build from here. And that’s actually a good thing. Because while the last five years in our business has seen a rapid growth and movement toward expanding from traditional services and offerings, opportunities are going to continue to arise that will keep us busy—and hopefully—excited for many years to come.

I envision a future in the PR world where certainly ideas like the social media news release, Wikis, and other mobile-friendly formats will become even more prevalent, as brands quickly realize that there are far more efficient and cheaper ways to reach their targeted consumers than the traditional giant, static billboard on the side of the road.

Where do you think the PR, marketing, and advertising industries are moving? Are the technologies and ideas I noted above going to be part of this movement, or are these just flash-in-the-pan ideas? Let me know!

[reus id=”1″]

Twitter Explanation: How to Explain to Your Spouse Why You Love Twitter

A good friend said to me: “Why would anyone be on Twitter?”  Mind you, he’s never been on Twitter and he doesn’t know a thing about it.  But he’s a successful lawyer and thinks he knows what’s what.

In reply, I’ve decided to come up with a list of answers for when someone asks you this question:

Continue reading

Blogs are for Dialogue; Twitter is for Snippets

Blogging now, party of one
If you had come to me a month ago and asked about my blogging experience, I would have sheepishly admitted to merely reading blogs and been quick to point out that I did not comment on them, despite an often overwhelming temptation to do so.
Fast forward a month and I’m blogging for the #PRBC and for Co-Communications (http://cocommunications.wordpress.com/).  So why the drastic change?
Some conversations cannot be restricted to 140 characters.  While one could conceivably labor over dissecting their message into multiple 140 character tweets, it isn’t the same as a carefully drafted, thorough response.  Blogging affords the opportunity to leverage media placements, visuals, multimedia and commentary in a cohesive message that is carefully packaged to best illustrate a point.
In part, this is why the #PRBC is blogging—because all of our perspectives, experiences and tips can’t be crammed into 140 characters . . . and because we know that some topics warrant an in-depth conversation.
Some points needn’t be explained . . . and so we call them tweets!
While it only takes seconds to craft a tweet, it can’t always carry an entire message.  So we stick to the messages that can be effectively delivered in 140 characters.  Examples of such include links to interesting articles with a couple of words stating your opinion on same, reactions to an event or experience, small talk, tips, and witty banter.
It doesn’t take a blog post, or blog comment, to communicate the basics or point others in the direction of valuable content.  And in many instances, we just want to encourage others to look at something—form their own opinions—and pass the content along.  All of which are effectively and succinctly communicated through tweets and retweets.
Point . . . Counterpoint
While Brown’s examples of #journchat (http://search.twitter.com/search?q=%23journchat) and #blogchat (http://search.twitter.com/search?q=%23blogchat) (and to which I will add the recent #prstudchat (http://search.twitter.com/search?q=%23prstudchat)) have effectively sustained dialogues on Twitter, I firmly believe it’s the nature of the content that allows these forums to succeed on such a concise medium.  With #journchat and #blogchat, it’s the strength of a question and answer format that allows them to thrive in a 140 character format.  For #prstudchat, it’s the question and answer format coupled with the fact that most answers come in the form of tips.
Inversely, were #prstudchat to pose questions which asked for both tips/advice and illustrations of the importance of each, it would be better suited to a blog dialogue, where messages could be conveyed in comprehensive responses, not bound by a 140 character limit.
Speaking of points . . . .
So after all of those examples and comments, I must have a point, right?  (At least we hope I do!)
Blog comments and tweets aren’t competitors.  They are merely different models for delivering a message, each of which has its own merits.  So what’s your next step?  Comment on this post if you want to have a dialogue with me, or start what could become an in-depth debate.  If you just want to say you read it or share a tip with your tweeps, package it inside a tweet.

After reading Danny Brown’s recent post ‘Is Twitter Killing Blog Comments’ I couldn’t resist answering the last question he posed – ‘What’s your take?’

While I could go on for paragraphs rallying in support of Twitter and defending its merits as my social media platform of choice, I’ll spare you the cheering and keep it simple: Blogs are for dialogues.  Twitter is for snippets!

Blogging now, party of one

If you had come to me a month ago and asked about my blogging experience, I would have sheepishly admitted to merely reading blogs and been quick to point out that I did not comment on them, despite an often overwhelming temptation to do so.

Continue reading