Here’s a bold statement that I’m sure I’ll be forced to prove somewhere around the end of this post: the things we write when we flack, market, and rep products can change the course of history.

I’ll let that stew in your brain-soup for just a moment while I take what must seem like a sharp right turn in this argument.

I want you to think about makeup, and what makeup is all about. I’m not anti-makeup. I wear it just like any other businesswoman does. Without foundation, powder, eyeliner, eye shadow, lip liner, lipstick, mascara, and eyebrow pencils, our faces do not look very pretty. We have blemishes and freckles and age spots and wrinkles. We have sallow eyes and pale lips and bushy eyebrows and ingrown hairs.

Without makeup, we are ugly. Makeup makes up for these deficiencies.

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Before I get chased out of my profession by my superiors, I want to make a few things very clear:

• I have great respect and admiration for the arsenal of long-standing media relationships PR veterans have built and maintained.
• I willingly admit there is much that I can learn from my superiors’ successes (and, admittedly, from their struggles as well.)

Now that we’ve laid some ground-work. . .or covered my backside, whichever you find more appropriate. . .let’s get to the reason for making myself perfectly clear (other than abiding by the Co-Communications mantra, ‘Make Yourself Perfectly Clear.’) If veterans of the PR industry don’t evolve, can they survive? Or will they die-off like the newspapers we sorely miss?

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Dear Twitter,

I am writing you this letter because I have noticed our relationship has changed in the year plus we’ve been together. When we first met, it was exciting and fun getting to know each other. We shared jokes, discussed interesting topics, met mutual friends and even kept each other in the loop about music. Those were the days!

Then month by month, our relationship began to change. I know it’s not all you, some of it is me. I think it took a turn off the deep end when we started working together. Rather than see each other at night or during our lunchtime at work, now we are around each other every single day. It’s getting to be a bit much.

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