What do you read? I read blogs – a lot of them. Some are for me because they’re in areas that interest me – such as Geekosystem and Singularity Hub, industry blogs so I can know when FB changes the proper picture size from 404×404 to 406×406 and can spend hours assigning someone to rewrite… Read the rest of this entry
Category Archives: Nathan “PRCog” Burgess
5 Free Online Tools You’ll Use All the Time (or At Least Quite a Bit)
You gotta love free online tools, especially if they aren’t for mission critical items. I hesitate to use anything free for essential items, but these are pretty darn good and should definitely be tinkered with if you’ve got some elbow room:… Read the rest of this entry
Vols Needed & The Summer Week That Was:June 30 – July 5, 2012
Before we get to this week’s weekly wrap-up of posts – we’ll start with a request for Humane Society volunteers for an event in NYC next week. Details below: Wanted: Volunteer Tweeter/Photographer for World’s Most Expensive Pet Wedding What: Animal Fair Magazine is hosting a benefit for the Humane Society of New York on Thursday,… Read the rest of this entry
Snap Them Out of It
Momentum, or what some think of as Newton’s First Law of Motion, “Every body remains in a state of rest or uniform motion (constant velocity) unless it is acted upon by an external unbalanced force,” not only applies to “every body” in motion but also to everybody. Success begets success – it’s that x… Read the rest of this entry
Building the Agency – Part I
How are today’s agencies building, or rebuilding, their services? How are they staffing for these new services? Siloed or integrated programs? Standalone teams or cross-practice groups? We’ll examine these questions in a series of upcoming posts and I’d love to hear from those in the trenches, rather cubes, as well as those in the corner… Read the rest of this entry
Stop Listening, Start Watching
We’re an industry of words – whether written or spoken, our bread and butter is, at its core, words. What position will the candidate take? What is the company’s announcement going to be? Talking points, key messages, sound bites… The list goes on and on. The problem – words themselves – while having the immense… Read the rest of this entry
Friday Five: Summer Series
Starting today and running through until Labor Day we’re featuring 5 posts from around the web you may have missed probably worth your attention. We’ll be rotating off who’s curating the posts so you’ll get a slightly different perspective each week. And so, without further adieu, this week’s Friday Five (and none of them are… Read the rest of this entry
Stop Being Idiots -or- NATO and Perspective
I made a mistake yesterday. I opened my full Twitter stream – a few thousand folks (probably 90% or more PR or Marketing professionals) talking all at once. It seems there is a very vocal contingent, of or our own professionals, who know nearly nothing about civics, world politics or anything beyond the next Twilight… Read the rest of this entry
PRBC Special – Book Excerpt, Freebies and Discounts
We’re very excited to present to you today a combination of fantastically informative features and the opportunity for you NYC-area folks to get the chance to win free tickets to see marketing superstars Gini Dietrich and Geoff Livingston at their G2 Marketing in the Round training, on June 20th, 2012 from 4:00p to 7:30p, which… Read the rest of this entry
Faulty Friday
Every now and then we get perfect, on target pitches and press releases. Most of the time, they’re ok, and then very occasionally we get the real stinkers. The ones that <sarcasm> fit perfectly into our designated coverage and readership.</sarcasm> Yesterday must have been a very special day as we received not one, but two… Read the rest of this entry