If you need two hands to count I suggest you stop. A wise PR professional once said (during one of those redundant PR conferences) to stop going where the PR people are and head to the trenches. Go where the journalist are and get to know them. Last month I had the opportunity to attend the 2nd Annual Travel Blog Exchange, a two day “conference” of travel bloggers/writers looking to learn from each other and share their experiences. Overall it was the perfect chance to meet some of the people I’ve gotten to know via Twitter, just like every other conference, but more importantly it also gave me an inside look into the life of a travel writer. In case you’re unaware, this is important to me as I recently started my career as a travel publicist. Continue reading
It’s no secret PR professionals have an unhealthy relationship with Twitter. Despite the existence of countless other social networking platforms, including Facebook (which actually has much higher numbers than Twitter), people working in PR seem to naturally gravitate towards the micro-blogging service more than anything else. We give out our Twitter handles at networking events and print them on our business cards, which is especially interesting considering LinkedIn is probably the most professional social media platform out there. However, professionalism doesn’t have everything to do with it- Twitter is as much for creating friendships as it is for forming business relationships. So why are all of us flacks such hopeless (and I mean hopeless) Twitter fiends? Continue reading
How often do you talk to your closest friends? Once a day? On the phone or via text? For me, I talk to my closest friend probably every other day. Now think about how often you converse with your Twitter community. I talk to PRBreakfastClub and #prbc on a daily basis. The great connections I’ve made from Twitter have moved on to other platforms like e-mail and G-chat.
It is amazing the bonds that are built without ever meeting someone in real life. I bet you may not have known that PRBreakfastClub was started with some members having never met each other in real life. Last week was the first time we could say we’ve all finally met in person. However, I do want to reinforce the importance of face-to-face communication and how to take these connections we’ve made online into “real life.” Continue reading
Did you know that there are more than a dozen inudstry “Twitter chats” that focus on PR, social media, marketing and blogging? You may participate in one or two of these conversations, but it’s impossible to find time to chime in on all of them, right?
You’re invited to join us for the ultimate chat mixer, taking place this Tuesday, March 9, starting at 8 p.m. EST. Justin Goldsborough, Valerie Simon and I are hosting this party to help people interested in PR and social media forge new connections and build their network. Continue reading
We’ve all heard it. That infamous phrase. The one that alludes to the worth of your network relative to the value of your knowledge. It borders on being so overused that I cringe even thinking about it.
My own feelings aside, we all know it’s true – it’s not what you know. It’s who you know.