Category Archives: Kate Ottavio

Does your firm work as a team?

Woman and man with toy pistolsWhen I had my first interview with Co-Communications, Account Manager Danielle Cyr, looked me straight in the eye with an icy glare and said: “We are not competitive here. Are you competitive?”

After I almost wet myself out of sheer fear of Danielle (we are best buds now, don’t worry!), I thought “yeah, I am competitive! I used to dance, horseback ride, play the violin, compete in pageants. I love competition.”

Danielle went on to further explain. She had seen the ugly-side of competitive at other jobs. She had seen cutthroat, death-stare, whispering behind backs competition. Continue reading

Breaking News: PRBC member breaks off, does own thing!

tree at sunsetOk, ok. Cool it. No one’s going anywhere. The PR Breakfast Club is alive and well. I just wanted to have a little fun. Muwahaha!

I believe that after nearly two months of existence now, the eleven lovely members of PRBC have received some welcome commentary on this site from friends, colleagues and (yay!) fans. Let’s get even more interactive here. And be nice!

Negate the fact that many of us have our own blogs and some contribute to our company/firm blogs. Who do you think would leave the PR Breakfast Club and pull a Sammy Hagar and totally bite it? Or the opposite? “Remember us little people when you are famous, Jess!” Continue reading

What the HECK do my clients think? Spending a bit too much time on Twitter…?

ScreenHunter_03 Oct. 18 15.51Please tell me I’m not the only one. You sit at your desk, trying to hold in the giggles from something brilliantly funny that just popped into your head. “I have to tweet that! I’m a genius!” you say. (Ok, that’s a bit far from what I say to myself, but you get the point.)

But wait! My client Scooby Doo Scuba Gear follows me on Twitter . . . Shoot! I can’t tweet that. They will see it. They will think I’m nuts. Continue reading

Cats and dogs? Can PR pros and journalists be friends?

My pretty kitty UniI began my college career as a broadcast journalism major. For some reason, my parents (bless them) thought I was going to be the next Katie Couric . . .

I digress. I had a hardcore journalism professor my sophomore year whom I respect like you wouldn’t believe. She discussed her days as a TV reporter often, and mentioned how many journalists only ever hang out with other journalists. Continue reading

Three things I never learned about PR in college

4 days later
(CC) flickr // terryballard

I don’t hide where I attended college. Quinnipiac University is listed in my twitter bio. I’m proud of where I went to school and this post is in no way knocking the stellar education I received from a well-known and respected faculty at the QU School of Communications (shout out to Professor Beverly Levy). I think it just goes without saying there is only so much you can learn in four years within the walls of a classroom. Real world experience is where it’s really “at” in the grand scheme of our public relations careers. Continue reading

“That’s great PR!” . . .When your career takes over your life

shower mania!
(CC) flickr // tempophage

After I graduated college and before I found my first career opportunity, I made a regular habit of watching The Today Show with Hoda Kotb and Kathy Lee. One day, Hoda was thumbing through a newspaper (which she usually does to generate timely conversations with Kathy) and exclaimed something along the lines of “oh my gosh, do you see these Post-it notes (appropriately marking the page she was trying to find)? The people at 3M noticed I was always losing my page when I was talking about a story.” ( “ahhh,” sang the heavenly angles.)

“GENIUS!” I yelled, startling one of my cats.

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“Yeah…no, I don’t do that.”

Spin.

Pelikan Fountain Pen
(CC) photo credit: mobilestreetlife // flickr

Flack.

Bribe.

Pester.

Hover.

All words people seem to tack on to this career choice we have made called Public Relations. And I’m sick of it!

I had the recent pleasure of meeting one of Connecticut’s finest journalists. I’ll leave her name out here because it serves no purpose. But trust me she is a legend in this State.

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Play nice…unless we don’t know who you are…

In such un-Cog-like fashion, this will be brief. Well, because there’s only so much we all know about The Cog.

I made a comment on Cog’s Gear Grindings a while back regarding the “sheep mentality” in social media, particularly on blogs and Twitter. A little bit of, you can’t possibly love everyone’s blog you comment on, and a little bit of, are we just being nice to each other because life’s tough? Okay, it wasn’t that sour.

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You don’t know me!

No, seriously, you don’t. You might have a clue about the ballpark range of my age because of my photo here, you know where I work (because I’ve told you), and you know that I at least have a degree in Public Relations.

So why are you still reading this post? Who says I’m the authority here?

Allow me to explain the questions I pose . . . .

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Pageant Scandals or Publicity Stunts

Disclaimer (ugh, I hate disclaimers): …ok, background information:
I used to compete in pageants. I don’t think this is a terrible surprise since I’ve talked about it before (http://twitter.com/KOttavio/statuses/3512327971). Pageants are good…pageants (Miss America Organization) (http://www.missamerica.org/) give scholarship money…pageants helped me hone my interview and “stay cool under pressure” skills. Most importantly, I have made some lifelong friends in the pageant system.
That said—pageants are a business. Miss America is a scholarship program…so let’s leave them out of this discussion (don’t even bring up Vanessa Williams or I will…). Miss USA (http://www.missuniverse.com/missusa), on the other hand, is owned by Mr. Donald Trump (along with Miss Teen USA (http://www.missuniverse.com/missteenusa) and Miss Universe) (http://www.missuniverse.com/). And like any business, numbers need to be high and those dollars need to be raked in.
So I can’t be the only one who found it a little disheartening (ok, fishy) when the “pageant scandals” (http://television.aol.com/photos/beauty-pageant-scandals) became more and more prominent. Take the most recognized semi-recent mishap: Tara Conner, Miss USA 2006 “Oh no she didn’t.” The young woman was splattered all over the press for “alleged cocaine use, public kissing sessions with Miss Teen USA and random men were seen emerging from her swanky New York apartment.” And how was this young lady reprimanded? Trump held a press conference and let her keep her crown. I’m sure sparkling jewels look fab in rehab.
Not to draw this out, but there’s also Ashley Harder, Miss N.J. USA 2007 (she got pregnant), Katie Rees, Miss Nevada USA 2007 (naughty nightclub romp with photo evidence), Leona Gage, Miss USA 1957 (lied about her age), Oxana Federova, Miss Universe 2002 (I can’t fault this one…she hardly attended any appearances because they interfered with her studies. Still, it’s press!). Oh yeah and there was that Carrie Prejean girl…
Are these incidences just that? Young human beings, stressed out under the spotlight, making mistakes that we “regular people” just don’t get caught for while they do? Or calculated publicity stunts? I’d like to believe the former. (Tara actually did go to rehab.( http://www.people.com/people/article/0,,20005269,00.html)) Perhaps it’s just the genius team at Trump’s office exploiting such happenings into publicity stunts for high viewership numbers, ultimately bringing huge dollar amounts to the organization.
Thoughts? I will donate one dollar for every male who comments (and offers legitimate opinions/insight) on this blog within 24 hours of posting to The Children’s Miracle Network, the official national platform (http://missamerica4kids.com/) of the Miss America Organization. Donation will be capped at $100 (we’re in PR people, not venture capital). [Editor’s Note: In honor of the PRBreakfastClub.com launch we will match this donation — $1 per legitimate male-authored comment to 12for12K (12for12k.org)]
(Insert Picture)
Katie Stam, Miss America 2009

Disclaimer (ugh, I hate disclaimers): …ok, background information:

I used to compete in pageants. I don’t think this is a terrible surprise since I’ve talked about it before. Pageants are good…pageants (Miss America Organization) give scholarship money…pageants helped me hone my interview and “stay cool under pressure” skills. Most importantly, I have made some lifelong friends in the pageant system.

Continue reading