Category Archives: Nathan “PRCog” Burgess

Nathan "PRCog" Burgess

Are Your Employees Undermining Your Business?

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Quite a few of us have been there – the new agency on the block – handling a portion of a client’s business while another agency hangs out with the lion’s share.  Either it’s a new line of business for the company or the old agency fell down and this particular part ended up in your lap.  Everyone play nice but there’s no mistaking it – you want the rest of the business and the other agency, no longer resting on their laurels, wants to get the part you have back.

But we “play” nice. Continue reading →

Nathan "PRCog" Burgess

How Do You Use Facebook Lists?

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Going back to an earlier post of mine, at “another” blog 😉 the issue will certainly begin to arise for the recently hired (or anyone really) who may have the pleasure of administering Facebook pages on behalf of clients, or your own firms – “How do I separate work (client), work (colleagues and bosses), and friends on Facebook?”

After all, for the last n number of years Facebook has been your playground and you’d like to keep it that way – at least a little bit. Further, for the “older” folks who have a larger outside-of-work life they’re now dealing with the question of friending clients on Facebook. Continue reading →

Nathan "PRCog" Burgess

Dear PR Pros…

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This is why you need to revisit your lists on a regular basis and if at all possible do as much background checking as you can.

This is not the first press release we’ve received from this organization. At first we thought it might just be a mistake. Then they kept coming. For no apparent reason.  You tell us, reader, on this glorious (depending on where you work) Friday – how does this fit into our wheelhouse?

Continue reading →

Nathan "PRCog" Burgess

New Platforms: Pinterest

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Oddly enough, only a few months ago I was lamenting the rapid influx of new social media platforms trying to supplant (or support, depending on how you looked at it) the holy trio that are Facebook, LinkedIn and Twitter.  Yes, I know YouTube, Flickr, etc. all have their own history and their own niche markets, and are ready to be tapped at a moment’s notice for the right purpose.  But by and large FLT (FB, LI & Twtr) are based on communicating with other members of the community.  Sure, you’ve got soap-boxers on each of them, but success isn’t based on soapboxing on those platforms.  The other platforms don’t really require engagement from the content creator for them to be seen by the right audience or even considered successful.

And so it was, with a bit of nostalgia for the good ole’ days of cool new platforms that I began to consider the upstarts – FourSquare (though it’s somewhat in the middle of the foundations of SM and the spawn), SCVNGR, GetGlue, Empire Avenue, etc. Each of these new platforms relied heavily on your existing digital footprint.  You connected with people you knew primarily elsewhere and saw what they produced on each of those platforms.  For the record – I’ve yet to find anything worthwhile about GetGlue that I couldn’t just get from posting a normal status update to FB and Twitter.

Then along comes Pinterest. Continue reading →