Thank you for making our lil blog a part of your daily reading. We wouldn’t be here (for better or worse 😉 ) without your loyal attention, blog post proposals, submissions, tweets, Facebook shares, and so forth and so on.
But, it’s that time of year – EOY reports, holiday parties, travel … so we’re taking our winter vacation. We’ll probably pop back in for any major breaking PR snafus or other news, but until our return in the first week of January, take a peek at our top ten posts of 2011 (presented in alpha order below 😉 ) to see if there were any gems you missed.
It’s still out there. The dreaded auto-dm. As long as the scourge exists we shall continue to post our “best” finds in our five-year never-ending mission to explore strange new worlds make this a better SM world… (and in case you need ’em – part I and part II). Continue reading →
Over the last few months I’ve had the pleasure to recruit and interview a number of potential employees – and see and speak to a number of amazingly unsuitable candidates. I went back afterwards to see if there was a trend among the candidates (and other students / young pros I didn’t think would be a good fit (I always keep an eye out for possible recruitment)).
And in-fact there did seem to be a trend (at least for me). Continue reading →
A quick service announcement for today’s post – we’re growing in a slightly different way than expected.
In addition to the welcome return of “Dear Flack” we’ve started getting a steady stream of stories that need ‘actual reporting’ rather than byline/post authoring which has been our primary mainstay since our launch 2+ years ago.
And so – we’re recruiting among our readers for those who might be interested in doing the occasional post. Our biggest areas of need right now are: Continue reading →
A brief note before we really get into today’s post – you may have noticed a trend in our posts since Monday – all the posts are lists of metaphors explaining why PR (or social media, metrics, analytics or some other aspect of the biz) is like something else. The great metaphor post – only we’re doing ’em in series. If you’d like to offer up your own contribution to the effort, drop me a line.
In the 2+ years I’ve gotten plenty of questions about how we “manage” to get the blog published every day, usually on time, and how things are scheduled, setup, arranged, enforced, etc. etc. Most of those secrets are in the vault with the KFC original recipe recipe, but it’s occurred to me, not infrequently, putting this show on the road every day is quite a bit like working in PR in general: Continue reading →
It’s been a while since we’ve run one of these, and so to fill your weekend reading, the top five posts over the last week or so you may have missed. Enjoy! Continue reading →
All opinions expressed herein, unless otherwise noted are my own. They do not represent the opinion of other PRBC bloggers, affiliates, etc. – NB
Payments to bloggers are one of the many “Blogger” issues that has been coming for some time and last week came to a head around “Mommy Bloggers” at the evo ‘11 conference when conference sponsor, Aveda, through their Director of Global Communications, Evan Miller, clarified their position on engaging with bloggers. Since I wasn’t at evo and didn’t want to misphrase or mischaracterize anything coming from Aveda, Mr. Miller clarified by email. In short:
Since Aveda began working with bloggers in a PR capacity it has abstained from compensating them with cash payments. Aveda has offered bloggers compensation in the form of Aveda.com gift cards, product and salon/spa services. Aveda’s Digital Marketing team has conducted, on occasion, more extensive campaigns with bloggers in which it has compensated via monetary payment.
Just to be completely clear, again – this was merely a restatement or clarification of Aveda’s position – not a new position, and not a change from old policy. Continue reading →