Every now and then we get perfect, on target pitches and press releases. Most of the time, they’re ok, and then very occasionally we get the real stinkers. The ones that <sarcasm> fit perfectly into our designated coverage and readership.</sarcasm>
Yesterday must have been a very special day as we received not one, but two completely mistargeted pitches.
Mercifully I’ve removed the names of the offending senders, but otherwise, below please find, for your reading pleasure, pitches perfectly suited to you, our readers (I assume I didn’t have to use the sarcasm tags this time around). Continue reading →
Content creation in the form of curating content, your own and that of others, is the hot new trend in the digital world. Notable platforms have emerged which cater specifically to this form – YouTube playlists, Tumblr blogs, and, of course, Pinterest.
Tuning the content you’ve created is a bit of a different beast than doing the same thing to content you’re curating. When actually creating new content there’s a built in system to avoid creating too much irrelevant content (at least for good writers and self-editors). You’ll know if you’ve done something before, and if so from what perspective and tone. Continue reading →
We at PRBC, and many others have discussed the use of QR codes in marketing programs. It’s likely, as a SM/PR/Marketing community we’ve not only beaten a dead horse, but a dead & buried horse and made the likes of the ASPCA scratch their heads.
So, upon sitting down at a local establishment recently I was somewhat jazzed seeing this display on their table tents. Continue reading →
As we come out of winter hibernations we realized you may have missed a few of our greatest posts (based on traffic). And so, we did some of the heavy lifting for you – below you’ll find our most trafficked posts since 1/1/2012, presented in alpha order. There should be a gem or two in there you missed first time around. Enjoy! Continue reading →
I was recently graced with a review copy LIKE: Seven Rules and 10 Simple Steps for Social Media in Your Campaign by Kelly Groehler with Dave Ladd, Greg Swanholm, and Bass Zanjani. The book is available as both an e-book, hardcopy and has presences on Facebook and Twitter. The foreword is available as a free download at the bottom of this post.
This wonderful volume is different than a number of the other social media books out there, in a number of good ways. Continue reading →
I like to think the best of people until they give me a reason not to. I’ve seen bad client relations, bad journo-relations, bad motivation in building or executing strategies…frankly I’ve heard (or seen) some weird stuff.
In the last 24 hours I’ve happened upon two excellent examples of SM strategies and tactics. One excellent because it’s good, one excellent in its badness. First, the bad. Continue reading →
Sometimes you just know how a conversation with a job candidate would go based on their cover letter and/or resume. Usually those folks don’t get called back for an interview, but if they were to, I would hope some of those interviews would go something like this… Continue reading →
Providing counsel on Twitter, and sometimes specifically Twitter chats, frequently falls in our laps at the request of clients. While we’ve all seen the ‘best practices’ for these things, there are of course, worst practices. Some of my top ones, as well as those of some contributors, are below. What are some of the worst practices you’ve seen?
Welcome back to PRBC. We hope you had a fantastic holiday and are ready to hit the ground running.
The kind folks over at PRNewswire / ProfNet have asked me to participate in their regular #ConnectChat Twitter chat today (Jan. 3) at 3p-4:30p Eastern time. Full details can be found here. Continue reading →
Content creation in the form of curating content, your own and that of others, is the hot new trend in the digital world. Notable platforms have emerged which cater specifically to this form – YouTube playlists, Tumblr blogs, and, of course, Pinterest.