Having come from a large agency background, I’ve grown accustomed to working on sizable account teams. This also means that I’ve been fortunate enough to work with some great, young talent throughout the years. I’ll never forget when I first started out in agency life. Fresh out of college, I landed my first gig in healthcare public relations and haven’t looked back since. Throw in some traditional media relations, thought leadership and a bit of crisis communications, and I was well on my way to using the skills I had learned in college…right?
In many fields including public relations, classroom knowledge can only take you so far. Internships are an important tool for getting the feel of the daily routine of a PR pro. But, a mentor is what separates a new professional in the fold.
I have reached a fork in the road of my career which takes me away from seeing my mentor on a daily basis. With that change I have been reflecting on the wealth of invaluable knowledge that I learned from my mentor. This knowledge is not just how to craft the perfect press release or pitch a reporter but how to conduct myself as a professional and the importance of being an eternal student of the trade. Continue reading →
In public relations, we are taught that preparation is key for any crisis or situation that may need our attention. But, it is equally important on how we train our clients. One of the integral parts to keeping a client prepared is media training.
How your client looks and sounds on television or comes across in a newspaper story can go a long way to showing they are credible. I entered public relations after a long career in television and radio. Taking that experience, I’ve been able to assist my clients in making sure they are well prepared for the media. Continue reading →
The Guardian recently published an article arguing that digital news offers a choice in reading topics/sources, but that print “…offers something extra: stories that people didn’t know they wanted to read until they had read them.”
Although the article brings up good points about the importance of diversifying one’s reading material(s), I beg to differ. Continue reading →
I recently wrote a blog post about the death of Andy Rooney and how PR and social media pros would be wise to learn the art of storytelling by observing how he had the innate ability to take the simplest of topics and weave a creative story that taught us a lesson about life.
I had the opportunity on Tuesday to participate in ConnectChat where our Editor-in-Chief Nathan Burgess touched on many topics surrounding the PRBreakfastClub blog including a brief discussion on how the blog comes up with story ideas. A transcript of the blog can be found here.
Jason Mollica pointed out during the chat that often times inspiration for a blog post comes from odd places and as PR and social media practitioners, our observation skills must be keen and sharp because you never know when an event, encounter or news story will spur us to cultivate it into a post where we can draw a parallel to our profession. Continue reading →
Generally, the week between Christmas and New Years are filled with cheer and good spirit. However, with all the hubbub of the holidays, you may have missed one of the biggest PR disasters seen in the history of the video game industry. Continue reading →
Welcome back to PRBC. We hope you had a fantastic holiday and are ready to hit the ground running.
The kind folks over at PRNewswire / ProfNet have asked me to participate in their regular #ConnectChat Twitter chat today (Jan. 3) at 3p-4:30p Eastern time. Full details can be found here. Continue reading →
2012 is here! The New Year means resolutions to lose weight, eat healthier, spend more time with the family, and on and on. While you are mapping out that plan to battle the bulge also strategize resolutions for your career.
“It is important to set goals each year if you want a career and not just a job,” says Marcos Sanchez, Senior Product Marketing Manager at Egnyte. “If you want a career than it is about thinking long term about where you want to be and what job you want to have.” Continue reading →
Thank you for making our lil blog a part of your daily reading. We wouldn’t be here (for better or worse 😉 ) without your loyal attention, blog post proposals, submissions, tweets, Facebook shares, and so forth and so on.
But, it’s that time of year – EOY reports, holiday parties, travel … so we’re taking our winter vacation. We’ll probably pop back in for any major breaking PR snafus or other news, but until our return in the first week of January, take a peek at our top ten posts of 2011 (presented in alpha order below 😉 ) to see if there were any gems you missed.
‘Tis the season for predictions. I always enjoy this time of the year, reading and listening to what industry professionals and talking heads project will be the hot topics for the next year and what everyone should be looking at and concentrating on for success. I have read a lot of articles that speculate what themes and strategies are front and center for 2012 and where we can expect the market to turn. Most of what I have read seems spot on, like Affect’s 2012 predictions that: Continue reading →