Target, Wal-Mart Get PR Grief…But Did it Matter?

While most of us were enjoying our Thanksgiving turkey, trimmings and (hopefully) football, some were enjoying waiting outside their local Targets and Wal-Marts. Both retail chains opened Thanksgiving night for early Black Friday shopping and s

pecial deals. This didn’t make some folks too happy, including those that had to work at the retailers.

News outlets and people on social media were critical of Wal-Mart and Target for opening early on a day that you normally spend with your family. Workers at Wal-Mart planned protests; Target also had its fair share of grief as well. In the end, it seems the noise was a whole lot of just that… noise. Continue reading

[Infographic] The Social Business Offices Building

When we ask PR pros about how do they define social media, a common answer once was “they are communication tools.”

They’re right, but they missing part of the potential of social media solutions.

Social media platforms and networks let u

s develop events and procedures that, correctly implemented, help to optimize ROI for almost all businesses departments. That is what we call Social Business. Continue reading

You’re Not Done

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I voted! © by ilovememphis

The national (and local in some cases) elections came and went a few days ago.

Everyone heaved a sigh of relief. In part because it means they can stop hating their friends on Facebook, and in part because it means, “they had done their duty.”

They’re wrong. Continue reading

What Will You Do in Your Next Term?

What public ideas and strategies will you bring to the table in 2013
Flickr Image Courtesy of Vox Efx

Watching the presidential race unfold over the last year and a half has taught me that there were two sides of the fence you can be on when discussing the candidates and their plans for the future of our country:

A. You support one candidate, understand what their plan is, and offer your own opinions on what additional ways we can solve problems that face our country & communities

B. You support one candidate

If voting has taught me anything, it’s to pay attention what people are saying, internalize it, and then form my own opinion based on personal beliefs of what can and can’t work to improve our country. John Adams once said:

“Always vote for principle, though you may vote alone, and you may cherish the sweetest reflection that your vote is never lost.” Continue reading

Special Post-Hurricane Edition: PR Helping PR

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Light bulb © by NikonFilm35

As PR professionals, few things are as frustrating as trying to stay connected with clients and media when you’re lacking the basic tools of a working phone line and internet connection (and a supply of hot coffee). Following Hurricane Sandy, many on the east coast are finding themselves in this boat. In the spirit of coming together to help those in need following the storm, please check out PR Helping PR on Facebook at http://www.facebook.com/PRHelpingPR.

Launched on Facebook November 1st, PR Helping PR is designed to help PR folks find temporary office space, and for those that have temporary office space to offer it to the community. If you have space to offer – a few desks, a conference room, a couch, etc. for someone to work, please let us know how many people you can host and what amenities you have. If you need space for yourself or colleagues, please post a message and we’ll try to get you a response quickly.

Finally, please share the link to PR Helping PR with your industry colleagues to get the word out to the community. Once again the link is http://www.facebook.com/PRHelpingPR.

Kelly Davis is an Account Supervisor at Affect and can be reached at kdavis@affect.com and on Twitter at @kellydavis226.