All posts by Marie Baker

Cision Announces Agreement with Sarah Evans

Businessmen shaking handsAs you might have heard, Cision recently announced its new agreement with Sarah Evans, new media consultant and founder/moderator of the increasingly popular #journchat.

According to the press release “Cision will provide transcripts of every #journchat, the lively weekly Twitter chat for PR professionals, journalists and bloggers… It will work with her to produce white papers, webinars, conference and seminar discussions, and other thought leadership initiatives that explore the impact of online communications and new media.”

If you aren’t familiar with #journchat, every week on Twitter, the media and PR community come together via the hashtag #journchat, to openly discuss a number of topics and share ideas with each other. Continue reading

Taking Time Out to Teach

DeskDuring my television viewing/live blogging of “Kell on Earth,” a familiar situation reared its head – a staffer was complaining that she was never trained to do the job, and admitted that she had no idea what was supposed to do. When the supervisor showed up and noticed it was all done the wrong way, the poor staffer sure got an earful. Was it the staffer’s fault for not asking, or the supervisor’s fault for not teaching?

Let’s face it, in the world of public relations, we are incredibly busy people. Between press releases, client meetings, strategic planning sessions, e-mails, phone calls, media lists – there is no question that we have a lot on our plate. Continue reading

Social Media and Friendship: Ain’t too Proud to Beg

Dog Standing on Hind Legs to Receive Treat

Just the other day, a friend suggested I become a fan of a Denver Yoga Group on Facebook. First, the one and only time I tried yoga, I spent the whole time trying not to laugh as those around me meditated – yeah, relaxation isn’t really my thing. Secondly, I don’t live in Denver, so why would this group be relevant to me at all?

Every day it seems that someone is suggesting I become a fan of something or inviting me to an event on the opposite coast. Maybe they assume that because I’m their pal, I’ll do whatever they want. Then I’ll pop onto Twitter and witness people begging for more followers. From fans to followers, it appears there are those in social media land that are obsessed with the numbers game. Continue reading

Billy Corgan and Jessica Simpson: My official PR statement

V Festival 2008 - SydneyLet’s get this out of the way first: I’ve had an unnatural obsession with Billy Corgan and The Smashing Pumpkins since the 7th grade.  Sparing you (and me) all the potentially embarrassing details, let’s just say everyone who knows me, knows this little factoid.

As you can imagine, anytime there is a “news” item involving Billy Corgan, I hear from people I haven’t heard from in years. Recently, I’ve been flooded with e-mails, Facebook messages, tweets, IM’s – all asking if I’ve heard about the “news” and what do I think of the whole thing. Well duh, of course I have and here’s what I think. Continue reading

Think Tank: Music Publicity – Then and Now

Close-up of a young man listening to an MP3 playerEach area of public relations, from crisis to consumer, fashion to technology, all have their own specific rules and methodologies. I kicked off my PR career in the music industry, and I continue to have a strong interest in this particular sector.  I left music in the midst of the exploding blogosphere – where music criticism was in question, magazines were folding one by one, and bloggers were becoming the new tastemakers.

I thought this would be the perfect time to take a look at what’s going on in the music PR world and see what’s changed, what’s stayed the same, and what the future holds. Continue reading

Twitter Accounts: Personal or Public

Mobile Workplace

I was having a conversation with fellow PRBC-er Jess about our mutual Twitter dilemmas.

There doesn’t seem to be a week that goes by that I don’t hear “Hey Marie, you really should get a personal Twitter account.” But, why is that?

If you don’t know by now, I tweet from my work account. When tweeting on behalf of a company, you have to be mindful of what you are putting out there for public consumption. Continue reading

A Blog By Any Other Name…

.Com Projected On Green WallThose of us that work in social media typically spend a majority of our time reading, researching and analyzing blogs. This task might sound like loads of fun, and it is for the most part, but there has been one particular thing that has been irking me lately: blog domain address names.

In a recent article from Blogging Teacher, the author looked at what the top 100 blogs can teach us about domain names. Overall he found that a shorter name is better, .com is awesome, and sub-domains prove difficult to remember.

Your domain address has the ability to make or break your blog.   Continue reading

Dear Oprah (Part 4)….

Oprah Winfrey attends Toronto International Film Festival
Dear Oprah:

I am sure that millions will be sad to see your inspirational show off the air. You’ve touched the hearts of so many people. Good for you! However, as a publicist, I am making it a national holiday. For years, the first thing out of every client’s mouth was “So, can you get us on Oprah?”

I can’t wait until 2011 is here, and I no longer have to deal with that request. Bon Voyage, good luck with your new cable network, and here’s to the day when I can respond “No, because there is no more Oprah Winfrey Show.”

Dear Flack: How to be a great assistant

Everyday People 2For the most part, everybody starts their illustrious PR career at the bottom. Whether it’s mailings, coffee runs, or dreaded clip reports, it’s more than likely that at one time or another you’ll have to participate in the art of assisting and/or interning.

Believe it or not, being a great assistant is an art form. Some assistants are masterpieces, while others are head-scratching experiments gone awry.

Look, we all know starting from the ground up can be both frustrating and challenging. You are working hard for hardly any money.  However, if you want to climb up the corporate ladder, you have to put in the time and effort to be successful. Continue reading

Dear Flack: Battling the PR Funk

Boy (10-11) sitting on window sill, looking away, side viewAs I mentioned before, I have received a lot of job-related questions lately: Should I get a new job? I hate PR, what else can I do? I’m miserable at work, what are my options? And the list goes on.

It appears that a group of you are very unhappy. Well, before you start sending out massive amounts of resumes or slip the middle finger to a career in PR, it might be comforting to know that you might just be suffering from the PR funk.

Needless to say a typical day in the public relations biz can be an emotional rollercoaster, and we have all had “those” days. You know the ones where you look at the window and contemplate jumping out of said window? As fellow #PRBC-er TJ so eloquently puts it “some days really really suck like a sucktastic suckfest with a PhD in suck from Suck U.” Continue reading