I was scouring the blogosphere last week after getting some recommended posts via re-tweets. Of the three I read, all had different definitions of engagement in social media. In our ever changing world, we’ve had to define and re-define certain aspects of PR and marketing. I would think we’d have engagement pretty well narrowed down… Read the rest of this entry
Monthly Archives: June 2011
Quintessential Summer Reading
With the weather heating up and Fourth of July weekend around the corner, I find myself nostalgic for the summer vacations of my schoolboy years. While most of the memories are fond ones, I also remember the last month or so of the summer where everyone tried to cram in the required summer book list.… Read the rest of this entry
Dear PR Pros…
This is why you need to revisit your lists on a regular basis and if at all possible do as much background checking as you can. This is not the first press release we’ve received from this organization. At first we thought it might just be a mistake. Then they kept coming. For no apparent… Read the rest of this entry
Want to Run Your Own Business? There’s a Book for That
So, the time has come and you want to be your own boss. Maybe you’ve been forced into this because of a company’s downsizing or maybe you would rather work from home to have additional freedom. If you do a Google search, you are sure to find a ton of links to books and seminars… Read the rest of this entry
There’s an Easier Way to Create Standards: Conform
The latest focal point of measurement fanatics has been standardization. Most recently public relations professionals convened in Lisbon for AMEC (The International Association for the Measurement and Evaluation of Communication) to set standards for measuring PR and social media. While I applaud their efforts, and they were able to make some important steps toward standardization,… Read the rest of this entry
With Your Twitter Pitch, Where’s the Timehook?
Oh Twitter… receiving a suck notice , being told it has a stickiness problem. Are you really still useful to PR pros, if not just for helping us craft more weighty headlines in 140 characters? Besides the obvious observations for how a tweet helps PR pros pitch more effectively, one thing is definitely overlooked and… Read the rest of this entry
Friend or Foe? Online Reputation Management Firms
As many people know, I’m a vocal advocate for the value of PR. Hell, I wouldn’t be doing my job at PRSA if that weren’t the case, and it’s something I sincerely believe in. Yet from time to time, like most folks, I get down about certain aspects of the business. This is the story… Read the rest of this entry
Would Rather Be…
We know you’d rather be anywhere else than at work this morning…and we respect that.… Read the rest of this entry