Author Archives: Jason Mollica

Five Ways Media Training Can Help You…and Your Clients

In public relations, we are taught that preparation is key for any crisis or situation that may need our attention. But, it is equally important on how we train our clients. One of the integral parts to keeping a client prepared is media training. How your client looks and sounds on television or comes acrossRead the rest of this entry

Why We Need Better PR in 2012

Hard to believe we are only a few weeks away from the end of 2011. At this time of the year, we get to look back at the year that was and take stock. What was good? What was a major #fail? As is the case every year, there is plenty of bad news inRead the rest of this entry

A “Fine” PR Mess for Syracuse

Another month, another college sports scandal allegedly involving a respected coach. This scenario is (unfortunately) too familiar now. An assistant coach from a prominent athletic department is accused of molesting young boys. The latest scandal involves the Syracuse University men’s basketball team and it’s associate basketball coach, Bernie Fine. A longtime coach under hall ofRead the rest of this entry

Nittany Lyin’: Penn State’s PR Woes Far From Over

Normally, the noise you hear coming from Penn State University this time of year is at Beaver Stadium, home of the Nittany Lion football team. Head coach Joe Paterno has built a respected program over the years. Unfortunately, that program and the university itself are dealing with a different noise now. Over the weekend, formerRead the rest of this entry

Honesty and Transparency in Public Relations

This week, I had the great opportunity to speak with Ferris State University’s PRSSA chapter. Not only was it a chance to give them an idea of how a public relations pro got his start, it allowed me to give them advice they may not normally get in an academic setting.Some of the points IRead the rest of this entry

Klout Tries to Adjust your Influence…Again

Klout sent the social media world into a bit of an uproar on Oct. 26, when it tweaked how they measure influence. According to Klout, influence is the ability to drive action and is based on quality, not quantity. When someone engages with your content, they assess the action in the context of the person’s ownRead the rest of this entry

CrackedBerry… RIM’s Fall from Grace

If you mentioned that you had a BlackBerry to a friend or colleague a few years ago, you may have heard some envy. Research in Motion’s (RIM) product was solid and perfect for the on-the-go business person. Lately, though, RIM has seen it’s reputation tarnished. It has left many wondering if the company will everRead the rest of this entry

Out of Work? Put your PR Skills to Use!

None of us ever want to be unemployed. Unfortunately, the reality is that it happens. I’m one of those who had reality slap me in the face when I was let go from my job last month. Disappointing? Sure. But, it was also a perfect time to refine who I am and what I reallyRead the rest of this entry

The “Rules” are Still New

Social media’s integration with public relations and marketing is still “new.” There are some that are slow to truly understand how we, as PR and marketing pros, can make all these puzzle pieces fit. When is Twitter relevant for my business. Why do I need a Facebook page? What will a blog really do forRead the rest of this entry

Simon Mainwaring asks: Is This The World You Want?

“The needs of the many, outweigh the needs of the few… or the one.” Mr. Spock, The Wrath of Khan If you understand that phrase, then Simon Mainwaring’s new book “We First,” is especially for you. How can you affect change into today’s digital world? Mainwaring stresses social media for social change.I emailed Simon recentlyRead the rest of this entry