Whether you’ve been an independent PR consultant for 15 years (like Kellye) or are just starting out on your own (like Heather), being a solo PR pro can be an incredibly rewarding (and lucrative) career path.
It’s exciting to be free to choose your own course. But there can be some intimidating moments when you realize success or failure depends entirely on you. If you’re looking at PR consulting and facing some difficult decisions, here are 5 tips to help: Continue reading
As you may have noticed, I’ve recently been in holiday mode. I’ve given thanks to PRBC, detailed the do’s & don’ts of holiday parties, and now I am here to solve your gift giving dilemmas. See as a young PR professional, I’ve become pretty crafty when giving gifts to my friends and family. I consider it an art. Every year they’re amazed at how creative I get, when actually I’m just looking for something that won’t break my piggy bank. Why not share the “wealth” of creativity with the PRBC community? Here are my picks of the seasons must-have gifts for PR professionals: Continue reading
A ways back when I was a wee little PR minion at my first agency I scored a TIME Magazine exclusive for a client early on in my tenure. My boss was pleased, the client was ecstatic and I thought I might just have the knack to make public relations a career.
One afternoon the CEO of the agency was making his way through the halls and stopped outside my boss’s office, which was a mere 30 feet from mine, and congratulated her on the great media success for our client recently featured in TIME. Naturally, my ears perked up, and I expected to hear my boss take the compliment and move on with the day. Instead my boss, the great Anne (whom I’m coming to reference far too often on this blog!) told the CEO – “hey the person you should congratulate is Kristen, she has gotten some big hits for them lately.” Up until this point I was sure the CEO did not know I existed. He turned around, told me keep up the good work and moved along. Continue reading
I first wrote this post in August, just before we started PRBC, thinking it would be a nice way to give others a glimpse into my thoughts, particularly since I consider myself a pragmatic practitioner and evangelist for the benefits of social media PR. Enjoy!
A while back, my good friend Lauren Fernandez wrote a great post where she asked the proverbial question: “What does PR mean to you?” Lauren and BethHarte began discussing the true role of PR as we enter the second decade of the 21st Century, and where we all actually stand with clients, or if you’re on the corporate side, with your organization. But it was this question from Lauren that really grabbed my attention: “Do you think clients are ready for PR 2.0?” Continue reading
Normally, any attempt to stifle what little creativity we have in this business makes my skin crawl. Really takes the cake. Gives me the pip. But in this instance, I have to put my foot down.
Guys. Stop using figures of speech in your business writing. If I had a nickel for every time someone mucked up some folksy sayings, well, I’d have a bird in hand, which I’m told is worth two in the flora.
Okay, I’ll put the stupid jokes on the back burner now. My point is, writing pitches and press releases is hard enough without figures of speech ruining everything. Two reasons: colloquialisms are easily misused, and easily misunderstood. Continue reading
Last month, we announced the launch of a new feature on PRBC which we like to call “Pitch Yourself“. In case you haven’t heard about this exciting initiative of ours, “Pitch Yourself” gives our PR job-searching readers the opportunity to have their very own video interview live on PRBC.
We really want to help anyone who is struggling to find a job in the industry by putting them in front of our terrific audience of PR professionals (yes, that means you!) and giving them a chance to toot their own horn. And, as we figured, what better way to do that than by staging the one time where you’re supposed to talk about yourself and your experiences as much as possible- a job interview. A video job interview- for everyone to see. Continue reading
Dear Kate,
One year and four months has passed since you embarked on your career in the field of agency public relations, and boy, have you learned a lot! Congratulations.
Just for fun, here a few pointers and tips I wish I could have told you back when you first started: Continue reading
It seems everyone hates Twitter lists. Among the top complaints are that they’re just another way to make cliques and make some feel less deserving than others. This is certainly a valid point, but there’s a gold mine of a benefit it seems no one has considered (or shouted loudly enough about) — one of the major upsides may have in fact have helped save Twitter (at least in how it applies to PR/Marketing). There are, of course, some downsides besides the clique factor… Continue reading
This post’ll be at the top of the page for a few days. Daily posts appear below this one starting at 12:01 a.m. Eastern.
As some of you may have caught through our prior tweets, members of the PRBC will be presenting at Ragan’s 2010 Best Practices in Media Relations Summit on March 3, 2010 in New York City.
In addition to hearing some of your favorite (hush, we know it’s true) PRBC-ers — Mr. Trivitt, Ms. Dueitt, Ms. Cyr, Ms. Khoury, Ms. Greco, and yours truly — pontificate on social media, there are other unbelievable speakers, from some fantastic companies, you definitely shouldn’t miss. What organizations you ask? Oh let’s see here, companies like – Ketchum, BusinessWeek, Levick, USA Today, Edelman, Dow Jones, etc…
Check out all the description and presenter info at the link above, register and we’ll see you there. Knowing us, it’s also not entirely impossible that there will be some post-event festivities (#JustSayin’). Stay tuned for more info as it becomes available.
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They say silence is golden. True, if you’re looking out over the Grand Canyon during a beautiful sunrise. But in the world of high-stakes media, silence is often a man’s worst friend. Yet, coming from a sports PR background, I’ve seen countless athletes, coaches and owners/administrators try to stymie the inevitable with pure silence. And in almost every case, it comes back to haunt them . . . big time. Continue reading
