It’s a given that involvement in social media demands us to be omnipresent. We need to be available and accessible to our friends and fans in all places at all times in order to respond to those who enter our world and want to get to know us. Developers have become keen on this by introducing scheduling and management tools like HootSuite and Tweetdeck, as well as some other “stand-in” devices. The constant emergence of new tools and updates makes it impossible to keep up, though. Along a learning curve paved with good intentions, we are likely going to commit some unintentional blunders, or social media faux pas. Continue reading
Tag Archives: social media
You’re Invited: NYC #HAPPO HOUR
In celebration of more than a year of using social media to leverage our networks and connect those in the PR industry who are seeking new jobs with those seeking new talent, the #HAPPO (Help a PR Pro Out) initiative is moving offline for a special opportunity to build relationships in person. As my #HAPPO co founder Arik Hanson recently wrote, “We’re taking HAPPO to the next level by organizing our first U.S.-wide live and in-person HAPPO Hour chat.”
Whether you are a job seeker, looking to hire, or simply hoping to meet some of your “Twitter friends” in person, I hope that you’ll join us For those in the New York metro area, I’ve been working with the other NY area #HAPPO champions (Tiffany Winbush, Deirdre Breakenridge & PRBC’s very own PRCog) and a team of volunteers to organize a casual event at Connolly’s pub. It will take place from 6-8pm on February 24th.
Here are a few quick tips to help you make the most of the opportunity to integrate social and face-to-face networking: Continue reading
#GettngSlizzerd
“Poppin bottles in the ice, like a blizzard
When we drink we do it right gettin slizzard
Sippin sizzurp in my ride, in my ride, like Three 6
Now I’m feelin so fly like a G6.”
-Like a G6, Far East Movement
I can only imagine this is the theme song of the week for the National Red Cross.
On February 15th, the @RedCross sent out an unusual tweet at 11:24PM with the hashtag #gettngslizzerd. No—there wasn’t a new emergency at hand although I’m pretty sure there are a few safety tips that the organization could offer to prepare the country for #gettngslizzerd. The only problem at hand was an accidental tweet that was meant to come from a staff member’s personal account. Continue reading
Do companies need a crisis plan or social media crisis plan? (Part 2)
In this part 2 of a series, Justin Goldsborough examines whether a company needs a crisis plan or a social media crisis plan? Part 1 of the series can be found here. Continue reading
Do companies need a crisis plan or social media crisis plan? (Part 1)
Without question, my favorite part about Twitter is crowdsourcing. I can’t count the number of times I’ve had a passionate POV or a question I couldn’t answer, shared it on Twitter, and been amazed at others’ perspectives and how much I learned from my industry peers.
A couple of weeks ago one of these situations came to life. In the past year, I have seen more and more agencies and companies advocating for a social media crisis plan. And to be completely honest, I don’t get it. Social media is a channel. A crisis often affects your brand far beyond Facebook, Twitter or the blogosphere. In the end, your reputation lies in the hands of your customers and influencers. And those people don’t just live in a social media bubble.
Sure, a brand can employ social media to communicate in near real-time when a crisis strikes. And for most, that tactic will make sense. But isn’t it just one or a few pieces of the overall crisis plan puzzle? If you ask me, our PR peers too often sell social media crisis planning as a scare tactic because they know the social response is the part brands worry they can’t control. But on the other hand, social media does play a significant role in crisis communications these days, so maybe it’s just semantics and I’m getting all worked up over nothing? Continue reading
Internal Fame & Influence: Talk Radio
You may be aware that there is a big debate going on in the social media blogosphere about “influence”. We’re all familiar with the mantra that we should be out there leveraging influencers in our communities in order to get the word out about our causes, brands or services… and that makes total sense from a generating-word-of-mouth point of view.
But hold on. If you’re trying to do this, and you don’t actually know who your industry influencers are (perhaps because you’re not really immersed in your own open community, or because your community is too large or public-facing to be able to list your champions in an organic way), and you’re looking at some tools out there that purport to measure influence…. maybe you’re starting to think “this is not as easy as it sounds.” Maybe you’re starting to think that influence is not about how many followers someone has on Twitter. Maybe you’re starting to think that “influencer scores” are totally meaningless for your goals and objectives. Continue reading
Location-Based Marketing for Newbies
I’m first and foremost a publicist, but as you know these days, we need to know a lot of stuff. I spend most of my energy focusing on trends in public relations and social media, and I understand the basic gist of mobile marketing, but it’s definitely an area I’m a bit fuzzy on.
Why do I need to know about mobile marketing? Well, when you are strategizing and creating campaigns for your clients, you need to think about the “big picture.” I’m not a developer by any means; however I do need to understand the basic concepts about what would work for my clients.
Last week I attended a fantastic panel “What’s Hot in PR: Brand in the Hand — How Location-Based Marketing is Shaping the Future,” sponsored by AWNY. The panel included the likes of Jack Bamberger (Apps Savvy), David Berkowitz (360i), John Puterbaugh (Nellymoser), Jared Hopfer (Mobext) and Barri Rafferty (Ketchum). Continue reading
2011: The Blogger Revolution
Can you hear that sound? It’s the sound of a blogger revolution ya’ll! That’s right the blogging world is changing and I predict that this year we will see some things really come to surface. From money to marketing, bloggers are savvier than ever before and we all need to get with the program.
I spend quite a bit of time reading tweets, blog posts, etc. which are all about the blogger/public relations dynamic. After covering this territory for years, here’s what I think will go down in 20-11: Continue reading
Speed is Not Always of the Essence
From time to time, in the British Guardian media section there is a tongue-in-cheek ‘Quick Draw McGraw’ award for the PR pro who mails out a press release the fastest after a big on-diary news event ended. Reading one particular sarcastic award recently it was a good reminder to PR of how bad a so-called ‘Quick Draw’ press release can look.
I get that on-diary news is a nice and easy way to bag a few points for the client. A Presidential address, the latest figures from the Fed, annual surveys – everyone knows they are coming, they are usually packed with news and why not get your client’s point of view over to the right target audience? Continue reading
Wrap Up: Top 5 Social Media Posts of 2010
As we approach the end of the year we thought it might be interesting to look back at some of our top posts from 2010 (based on traffic). Below are our Top 5 2010 posts (in alpha order) tagged with Social Media or SM. Enjoy! Continue reading