PRBreakfastClub

Ok, so to address this first…maybe there is something to the whole women’s intuition thing…(touché Kate).

As many of you know, earlier this week my colleague and PRBC founding blogger Kate Ottavio posted a great article addressing the male:female ratio in our industry, noting it’s a great chance to meet a girl.

While undoubtedly true (have you seen the Male:Female ratio of the PRBC family and of our get togethers (and yes @dannybrown — it is sheer coincidence)) there is a definite chance to use this to our advantage gents. Read the rest of this entry »

I’ve never really had a problem being a little unconventional with my thinking, so I’m going to go ahead and say what some in the PR business may consider blasphemy: To me, the term “blogger relations” is a bunch of BS.

It’s not that I have a problem with actually reaching out to and effectively working with bloggers. I am completely for that, and embrace those types of relationships each day with my work. My problem stems from the fact that those of us in PR have even had to take the time to create a new term for the type of relationships and media outreach we should have been doing all along with EVERY type of media, not just bloggers. Read the rest of this entry »

(CC) flickr // websuccessdiva

Do you want to know an inside secret on how to pitch a blogger?

Oh man. Lean in close. No, closer. That’s it. Almost.

You have to talk to them like they’re a human being.

I know, it’s crazy. It doesn’t have much to do with the length of your pitch or the “Hi” instead of “Hello” in your salutation. It doesn’t have anything to do with how many bullet points you have and what Cool Blogger Slang you employ. You just have to talk to them like they’re an actual person, which, gasps all around, they are. (Another crazy fact: journalists are also people. Maybe you should give this a shot with them too?)

Just one rule: talk like a person, treat them like a person. Here’s how to do that. Read the rest of this entry »