Recently I had the opportunity to attend a local event sponsored by LaBreche and Twin Cities Business named: Reputations. The keynote? None other than Chris Brogan. The event also featured a solid panel of communicators and leaders from local agencies and organizations like Best Buy and Select Comfort (disclaimer: client).
Leading up to the event, I was both excited and skeptical. Excited to hear how a major brand like Best Buy manages its reputation online. Skeptical because I have heard the same song and dance a few too many times now.
Unfortunately, like a number of other folks at the event, I left a little disappointed. Continue reading →
In one of today’s posts Arik Hanson suggests conferences get more midlevel speakers. He notes about VIPs
“They don’t actually do the work. They’re typically brilliant people. Tremendous speakers. But, they’re not on the front lines. I want to hear from the folks in the trenches sometimes. What’s working? What isn’t? What surprised you?”
Ask and ye shall receive Arik….
In case some of you hadn’t heard, 7 members of the PRBC crew will be participating in the The 2010 Media Relations Best Practices Summit on March 3rd in New York City.
I hate that one of my first official blog posts on this site has to do with the fact that I am admitting defeat. Less than a month ago I wrote on the proper way to bid farewell a job, boss, and fellow colleagues before making my way to a new position, in a new firm where I wanted nothing more than to be the success I previously was.
There is a great statement: life doesn’t always turn out the way you plan. Less than a month after making my move to my new agency I decided the culture and environment was not for me, and I made the decision to call it quits. That’s right, call it quits–with no job, no future opportunities and a nice hefty mortgage to pay. Continue reading →
Times have definitely changed. We used to talk with each other every day, seven hours a day, five days a week. During those moments, I couldn’t bear the sight of you.
Currently with the popularity of e-mails, Twitter, Facebook and text messages, it seems we rarely speak anymore. Please don’t be sad. It’s because of all these other forms of communication that I’ve really grown to miss our relationship.
Remember the times we used to talk with journalists and reporters? Sure not all the conversations were glorious, but the point was it was a conversation – there was a hint of a personal connection. Continue reading →
Think back to Valentine’s Day in elementary school. Remember the valentine’s themselves, the classroom parties and, of course, the Sweethearts. The sugary little morsels that are synonymous with the impending holiday.
When I first learned that New England Confectionary Company’s Sweethearts had made their way to Twitter, I’ll admit that I was shocked. My initial thought was that the target demographic for the beloved Valentine’s Day treat wasn’t on Twitter. Not to mention the fact that it just seemed obscure that heart shaped candies had their own Twitter feed. Continue reading →
As someone who’s been using Foursquare since it was in its ghetto/doesn’t always function/impossible for you to add a new location phase, I’ve found it very entertaining to watch this platform grow. As it becomes increasingly accessible, more and more people have started to use it (especially since the Blackberry app came onto the scene!).
For me, the defining moment of when Foursquare had become “acceptable” was when my boyfriend started to use it after months of making fun of me for insisting on telling the world where I was. I never thought that moment would come! Besides its growing popularity, I’ve also noticed an increase in discussions surrounding its purpose and the proper way to use it. In fact, TJ wrote a post about her foray into Foursquare just last week. This is to be expected for any new medium, just as we saw with Twitter before. Continue reading →
It might come as a little bit of a surprise that my debut post for PRBC is a Q & A with an up and coming news reporter for the local Fox affiliate in Austin. In my 13 years of working in PR, I’ve always been one to share knowledge with colleagues especially those who are new to the field.
Enter Good Day Austin reporter/anchor Lauren Petrowski who was kind enough to indulge me when I asked her to answer a few questions for PRBC. Lauren was very candid with her replies. Since most of us work with the media on a daily basis, I think it is important to actually get to know who some of these folks are. I hope her answers would help some, if not many of us, who pitch the media. Continue reading →
As you might have heard, Cision recently announced its new agreement with Sarah Evans, new media consultant and founder/moderator of the increasingly popular #journchat.
According to the press release “Cision will provide transcripts of every #journchat, the lively weekly Twitter chat for PR professionals, journalists and bloggers… It will work with her to produce white papers, webinars, conference and seminar discussions, and other thought leadership initiatives that explore the impact of online communications and new media.”
If you aren’t familiar with #journchat, every week on Twitter, the media and PR community come together via the hashtag #journchat, to openly discuss a number of topics and share ideas with each other. Continue reading →
I had the rather unexpected honor of being a panelist at the recent SMPR event at Social Media Week New York for a discussion about social media use among agencies and client initiatives. The panel, hosted by my good friends Elliot Schimel and David Teicher, was a compilation of bright young minds discussing how their various agencies integrate social media initiatives within other client work.
I say “unexpected honor” because I was not initially slated to speak on this panel. Having shown up about 30 minutes before the panel started, I was chatting with Elliot and David about various social media topics of the day and the panel itself, and Elliot was kind enough to extend to me an invitation to be on the panel after someone had been forced to drop out earlier (great thanks to you, Elliot, as this was a tremendous event, and a terrific pleasure to be a part of). Continue reading →
During my television viewing/live blogging of “Kell on Earth,” a familiar situation reared its head – a staffer was complaining that she was never trained to do the job, and admitted that she had no idea what was supposed to do. When the supervisor showed up and noticed it was all done the wrong way, the poor staffer sure got an earful. Was it the staffer’s fault for not asking, or the supervisor’s fault for not teaching?
Let’s face it, in the world of public relations, we are incredibly busy people. Between press releases, client meetings, strategic planning sessions, e-mails, phone calls, media lists – there is no question that we have a lot on our plate. Continue reading →
Recently I had the opportunity to attend a local event sponsored by LaBreche and Twin Cities Business named: Reputations. The keynote? None other than Chris Brogan. The event also featured a solid panel of communicators and leaders from local agencies and organizations like Best Buy and Select Comfort (disclaimer: client).
In one of today’s 
It might come as a little bit of a surprise that my debut post for PRBC is a Q & A with an up and coming news reporter for the local Fox affiliate in Austin. In my 13 years of working in PR, I’ve always been one to share knowledge with colleagues especially those who are new to the field.
