Seems we’ve fallen behind on our holiday shopping so the #PRBC crew’s taking a long weekend to finish up. We’ll see you bright and early, just past midnight on Monday, that’d be in …
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Letter To The Editor
We’ve got another one folks — a letter to the editor, oddly enough in the (oh so dear to my heart) “Dear Editor” format. The writer? A “PR Gal” who would prefer to remain nameless.
Dear Editor,
This isn’t working out. The whole You-Me-Client trio. This fable we laughingly call a relationship.
I’m done. Simply put – this is the worst relationship I’ve ever been in and I’ve dated some losers. I’m sick and tired of living in fear of you, quivering at your number on my caller ID, and getting panic-stricken at the sight of your e-mail address rolling into my inbox. Continue reading
Serve Your Employees
It’s been over five years since I first entered this biz. In that time I’ve worked in a single small agency. We don’t do a lot of office birthday party type celebrations but we’re all family. There are a number of benefits to working in such a firm – the office manager doesn’t bean count days out, part days may not even count against your vacation/sick days, we’re all relatively familiar with each other’s clients, etc.
There are, however, a number of dangers of working in such an office. After speaking with some flackery brethren at various events it seems a number of these are recurrent themes among small firms.
Some of these come with the territory and are difficult to fix. Others can be easily fixed. Continue reading
Celebrate Surviving Another Year
Hey NYC-area folks — we’re doing it again! Come celebrate with us and the rest of your media / communications brethren on surviving another year on the front lines. This time we’re getting together at Jack Dempsey’s in midtown on December 29th after work. Please RSVP at the Socializr.com page for yourself and any others in your party if you’ll be attending so we can warn inform the venue of how many we should expect. Any questions – drop me a note. Continue reading
Irony At Its Finest
When a client hires a PR pro they are relying on a number of different traits that that person (or firm) projects during the RFP or pitching process. These will vary from sector to sector but certainly include strategic thinking, writing skills, relationships with press (or influencers), etc. Perhaps chief among these are the person’s trustworthiness. The client wants to know they can inform the PR pro of upcoming notable company events or newsworthy announcements – everything from news of employee cuts to earnings reports – and be secure in the knowledge the pro will keep this information close to their chest. Continue reading
How lists may have saved us
It seems everyone hates Twitter lists. Among the top complaints are that they’re just another way to make cliques and make some feel less deserving than others. This is certainly a valid point, but there’s a gold mine of a benefit it seems no one has considered (or shouted loudly enough about) — one of the major upsides may have in fact have helped save Twitter (at least in how it applies to PR/Marketing). There are, of course, some downsides besides the clique factor… Continue reading
Catch Us Live…
This post’ll be at the top of the page for a few days. Daily posts appear below this one starting at 12:01 a.m. Eastern.
As some of you may have caught through our prior tweets, members of the PRBC will be presenting at Ragan’s 2010 Best Practices in Media Relations Summit on March 3, 2010 in New York City.
In addition to hearing some of your favorite (hush, we know it’s true) PRBC-ers — Mr. Trivitt, Ms. Dueitt, Ms. Cyr, Ms. Khoury, Ms. Greco, and yours truly — pontificate on social media, there are other unbelievable speakers, from some fantastic companies, you definitely shouldn’t miss. What organizations you ask? Oh let’s see here, companies like – Ketchum, BusinessWeek, Levick, USA Today, Edelman, Dow Jones, etc…
Check out all the description and presenter info at the link above, register and we’ll see you there. Knowing us, it’s also not entirely impossible that there will be some post-event festivities (#JustSayin’). Stay tuned for more info as it becomes available.
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Happy Thanksgiving…
Happy Thanksgiving everyone. We’re off the rest of the week and weekend. Back in….
Until then, you may enjoy some of our top posts since we went live nearly three months ago. In alpha order by title…
- The Face (or lack thereof) Behind the Tweets
- Flack in Training Vol. 5 – The Interview
- Guys! Want to meet a girl? Go into PR
- PR Win! Save by CoffeeCup
- Sincerely, Truly Yours…Or Are You?
- They’re’s a problem with are grammar
- Three things I never learned about PR in college
- Where’s The Community?
- Your Copy Sucks: How to Pitch a Blogger
- Your Copy Sucks: You Don’t Even Know What “Edit” Means
Have a happy, healthy and safe week and weekend. See you Monday!
Content vs Relationships – It’s not a monarchy…
I’d been bouncing around a post on this topic mentally for a few weeks, but as usual things get in the way. But when a post from superstar Chris Brogan declaring not content, but rather relationships “King” and a counter-post (though not referencing Brogan’s) appeared on Chris Illuminati’s blog declaring content King it was time to, as they say, open a vein and bleed on the page.
Declaring either content or relationships as King implies that either can stand alone. After all, in a monarchy the King rules — his will is law (and in some cases religious doctrine). This is certainly the exception, not the rule. It’s a triumvirate folks. Continue reading
Letter to #PRBC
Editor’s Note: Believe it, or not, we do get letters here at The Club occasionally. This one was of particular interest, so after some tweaking we decided to run it as a post (with the letter writer’s consent, of course). Hopefully you’ll find it of equal interest.
Dear PRBC,
Growing up we are taught to distinguish right from wrong. When we’re young this is easy. For example it’s wrong to hit your friend if he steals your crayon. It’s wrong to cheat on your college final. But as we become an adult right from wrong is no longer black and white. We start to factor in consequences and how they may affect people, especially when it comes to our career. Continue reading