Public relations pro: Caffeine-fueled typist and story teller. We spend a lot of time discussing tactics to reach bloggers and other influentials, the latest tools for our arsenal and how to make our campaigns more successful. What we lose sight of sometimes is the art behind what we do. So, I want to spend some […]
It’s a common, and possibly over-analyzed, topic. One that has been discussed at nearly every social media conference I have attended. Yet, I’m going to broach the topic again. Should you engage in social media? Instead of debating the pros and cons of engaging in social media, I’m going to take a slight detour. If […]
It’s no big secret that I am a bigger Dunkin’ Donuts fan than most. This weekend, in the wake of New Jersey’s monster hurricane, I traveled to three different Dunkin’s just to get hash browns and an iced coffee, and then I went to a fourth one later that night. Today I somehow found myself […]
I’m not sure if anyone has noticed television commercials recently, but they have become the most unrealistic and stupid commercials that just make me annoyed while watching making me change the channel. Commercials used to be fun. What happened? Why can’t commercials these days be like the Coco Puffs commercials from the 90s? You know, […]
How often do you talk to your closest friends? Once a day? On the phone or via text? For me, I talk to my closest friend probably every other day. Now think about how often you converse with your Twitter community. I talk to PRBreakfastClub and #prbc on a daily basis. The great connections I’ve […]
Raise your hand if you are sick of hearing “it’s all about the relationship.” When it comes to producers, reporters and bloggers, I can’t tell you how many times I’ve heard that it all comes down to relationships. Yet, as many times as it’s been said, it seems no one talks about how to create those relationships. Whether you are […]
Choosing a profession is one of those things in life that everyone does, some taking longer than others, for one reason or another. The journey from point A to B is what makes us stand out from every other mammal standing in line at the coffee shop. Most PR folks I’ve spoken with have jumped […]
For those who know me, many would say I trust too easily, and I’d agree. It has its benefits and faults but at the end of the day I trust until proven otherwise. However after being in the “working” world for a couple of years it’s come to my attention that PR developed a well deserved reputation […]
Choosing who to follow on Twitter is like the tagline of any action movie sequel: this time, it’s personal. Talking to fellow PRBC-ers made me realize all the different barometers people use to decide with whom they interact on Twitter. There is no right and wrong way, I guess, except spam-following. Which is totally doing […]
As I mentioned before, I have received a lot of job-related questions lately: Should I get a new job? I hate PR, what else can I do? I’m miserable at work, what are my options? And the list goes on. It appears that a group of you are very unhappy. Well, before you start sending […]