Tag Archives: pr pros

PR Pro’s New Year’s Resolutions

Boy and Girl in Party Hats Blowing NoisemakersIt’s that time of year again – time for reflection over the last 12 months, time to consider our victories and our losses, time for copious amounts of champagne and other adult beverages, and time to improve ourselves for the coming year.  And so, in no particular order (and with varying degrees of humor, sarcasm and (hopefully) wit)… Continue reading

Flacky Don’t Like That

Thinkstock Single Image SetSome call it semantics.  Others, being particular.  You might call it wordsmithing.  I consider it one of the few (errrm. . .many) ‘little’ things that grate on my nerves.  So what is this insipid little nudge?  I’ll call them this PR pros favorite ‘four letter’ words.

They dominate press releases.  Taint headlines.  Muddy pitch waters.  And, I would find it unimaginable, that they don’t leave reporters wondering what clown slapped these terms together on a piece of paper and dumped them into their Inboxes.

Allow me to break them down for you: Continue reading

Dear Reporter – We’re Really Here to Help

Person holding coffee cup, compass inside cup, elevated viewI’m not one to state the obvious but this needs to be said – PR pros are here to help reporters.  We’re here to provide information, coordinate interviews and come through with a last minute source when deadline knocks.

It’s not just about us touting our clients and promoting our business partners, it’s about being a source, and more importantly, a resource. Continue reading

Does My ‘Evolve or Die’ Theory Apply to PR Pros Too?

Before I get chased out of my profession by my superiors, I want to make a few things very clear:

  • I have great respect and admiration for the arsenal of long-standing media relationships PR veterans have built and maintained.
  • I willingly admit there is much that I can learn from my superiors’ successes (and, admittedly, from their struggles as well.)

Now that we’ve laid some ground-work. . .or covered my backside, whichever you find more appropriate. . .let’s get to the reason for making myself perfectly clear (other than abiding by the Co-Communications mantra, ‘Make Yourself Perfectly Clear.’) If veterans of the PR industry don’t evolve, can they survive? Or will they die-off like the newspapers we sorely miss?

Continue reading