5 Steps to Avert a Crisis Before it Goes Social

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Crisis direct mail; Box © by robhowells87

Historically when a company encountered a crisis which was likely to hit the news headlines, brands and their PR agencies were contacted by the media and asked for a comment or interview. Fast forward to today’s ever-evolving social media landscape and the potential of a negative story going global in seconds is more than likely. So how do we handle the crisis to keep news stories, Facebook posts and Tweets to a minimum? Continue reading

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Dash THIRTY Dash

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Newspaper fire orange © by NS Newsflash

In New Orleans there is always news. From football to festivals, from Mardi Gras to music and from cuisine to crime the city is always buzzing. But things are not so easy in the Big Easy for PR pros.

There is a shift happening in the media landscape. The major daily newspaper is no longer going to be daily in just 30 days. The Times Picayune has been bringing the news to New Orleanians for over 175 years. The owners of the newspaper, have decided to cut down the distribution just three days a week and focus on digital.

In a city that is based on traditions and a rich history, change is not always embraced or accepted. There are yard signs throughout the city in front of homes and businesses demanding daily distribution. Many city leaders and notables have written open letters to the owners demanding they sell or reinstate distribution. Continue reading

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8 Tips to Success in PR

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tips for pr successThese 8 tips to succeeding in PR are about more than writing well or liking to work with people—public relations is really all about selling. And it’s also about solving problems, understanding your clients’ businesses and many, many other things. Continue reading

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The APR: My Experience

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,,Exams,, © by ღ♥ღ мίşş↔ℓσℓίţά ღ♥ღ

To practice public relations there is no board or exam. The practitioners are lumped in together- the good, the bad and the ugly. The Accreditation in Public Relations process is elective. You can choose to sit for accreditation or you cannot without any consequences. And if you pass there is no real effect on your job and you won’t get an extra zero on your next paycheck.

However, I just checked the mailbox and my official letter of passing has just arrived. There is something that feels so good about having three little letters behind my name that I can’t help but be excited.

The desire to take the APR has to come within. You have to want to go through the process to further your career and to separate yourself with the designation in the pool of resumes. Continue reading

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When Interviews Go Bad

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microphone © by Daehyun Park

Three minutes into a recent phone call with a source, I went from mild mannered professional to the Incredible Hulk. At least on the inside.

“My team wasn’t prepared for this,” he told me in a quiet voice as I reminded myself that I was having this conversation in the lobby of Tribune Tower and not in my apartment, where I would be free to bring down the heavens on him. Continue reading

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Bloggers Need PR Outreach Tactics Too

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Pitching Practice © by Brian Clark (www.shutteredphotos.com)

PRBC has talked a lot about blogger outreach from the PR side (see: Pitch Problems
and Need Blogger Outreach? A Case Study in How NOT to Do It.

This post is about bloggers reaching out to PR professionals.

It shouldn’t come as a surprise that there are unscrupulous content producers in content farms looking to get as many clicks on their links as possible. Continue reading

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Developing Real Media Connections

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Carnivale-Carnival parade : The handshake. © by My name

Digital marketing expert Mitch Joel had an interesting blog post on July 31st called “The Art of Fake Familiarity.” In it, Joel criticized a public relations pitch he recently received that used information from his blog and Twitter feed in an attempt to garner a feeling of familiarity and get his attention. Instead, the pitch came off as creepy and dishonest, finally ending with this cringe-inducing line: “I also saw on Twitter that you were at the Google offices in Mountain View recently. I have never been, but I hope to get the chance to go at some point.” Continue reading

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Progressive Insurance Does Not Deserve Your Business

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Project 365 #85: 260311 The Best Laid Schemes... © by comedy_nose

I’m fortunate to be connected to hundreds of outstanding public relations and marketing professionals. All of them are fantastic at their job, and I’m a smarter person for just knowing them (that includes the proprietor of this blog, and the many contributors). Given all the good I see the industry accomplishing each day, at least one a month it seems an entity or a person commits such an egregious screw up that I’m left to question the future of public relations. Or at least how these people have a job that pays them more than minimum wage. The subject of today’s post is Progressive Insurance.

I’ll get right to the point. According to this Gawker article, Progressive paid to defend the killer of one of their client’s in court. Read that sentence again. Notice I didn’t say “basically” or “in essence”.  No. This company paid its lawyers to defend a guy who ran a red light and killed Katie Fisher. Continue reading

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