PRBreakfastClub

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Crisis direct mail; Box © by robhowells87

Historically when a company encountered a crisis which was likely to hit the news headlines, brands and their PR agencies were contacted by the media and asked for a comment or interview. Fast forward to today’s ever-evolving social media landscape and the potential of a negative story going global in seconds is more than likely. So how do we handle the crisis to keep news stories, Facebook posts and Tweets to a minimum? Read the rest of this entry »

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These 8 tips to succeeding in PR are about more than writing well or liking to work with people—public relations is really all about selling. And it’s also about solving problems, understanding your clients’ businesses and many, many other things. Read the rest of this entry »

Whether you’re savoring the last days of summer or pillaging the school supply sales and dreaming of your college days, I’ve no doubt the week flew by—and I’m here to help you catch up on what’s making headlines around the interwebz. Read the rest of this entry »

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microphone © by Daehyun Park

Three minutes into a recent phone call with a source, I went from mild mannered professional to the Incredible Hulk. At least on the inside.

“My team wasn’t prepared for this,” he told me in a quiet voice as I reminded myself that I was having this conversation in the lobby of Tribune Tower and not in my apartment, where I would be free to bring down the heavens on him. Read the rest of this entry »

Welcome back loyal readers to our summer weekly roundup of posts you may not have seen, may have seen but should see again, or just random stuff that’s pretty cool.

Since I’m sure we’d all like to start down the road to the weekend, I’ll beg viagra sale

in with no further adieu… Read the rest of this entry »

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Pitching Practice © by Brian Clark (www.shutteredphotos.com)

PRBC has talked a lot about blogger outreach from the PR side (see: Pitch Problems and Need Blogger Outreach? A Case Study in How NOT to Do It.

This post is about bloggers reaching out to PR professionals.

It shouldn’t come as a surprise that there are unscrupulous content producers in content farms looking to get as many clicks on their links as possible. Read the rest of this entry »

Project 365 #85: 260311 The Best Laid Schemes... © by comedy_nose

I’m fortunate to be connected to hundreds of outstanding public relations and marketing professionals. All of them are fantastic at their job, and I’m a smarter person for just knowing them (that includes the proprietor of this blog, and the many contributors). Given all the good I see the industry accomplishing each day, at least one a month it seems an entity or a person commits such an egregious screw up that I’m left to question the future of public relations. Or at least how these people have a job that pays them more than minimum wage. The subject of today’s post is Progressive Insurance.

I’ll get right to the point. According to this Gawker article, Progressive paid to defend the killer of one of their client’s in court. Read that sentence again. Notice I didn’t say “basically” or “in essence”.  No. This company paid its lawyers to defend a guy who ran a red light and killed Katie Fisher. Read the rest of this entry »