Auto-tweets, Kawasaki and Takedowns: The Ugly Side of Social

Bookmark and Share

The Monday afternoon bombings at the Boston Marathon in Massachusetts sent shockwaves across the world and social networks.  As has been the case since Facebook, Twitter and blogs became staples in our world, social media was the place to get immediate information.  While not always accurate, it was integral in the wake of this tragedy.

When events such as this occur, it is essential that we make sure our clients aren’t pushing product or seemingly “cheery” type posts during a tragedy of this manner. The world isn’t going to stop, but we as community managers and public relations pros need to be sensitive. This wasn’t the case with well-known social media personality Guy Kawasaki. Continue reading

Bookmark and Share

2013: The Year that Social Media Will Run out of Kool-Aid

Bookmark and Share
Social media strategies must be based on the unique structure of your own community.
Will this be the year that social media marketers stop "drinking the Kool-Aid?" (Photo courtesy of zombieite on Flickr)

Anyone who operates within the social media space knows all too well “the bandwagon effect” that new platforms and pundits’ prognostications can have on the entire ecosystem.  A new tool is released, a different approach to a standard procedure is introduced, predictions abound of what direction the industry is headed in, and advice on how to maximize your social media efforts are as common as spilled popcorn on a movie theatre floor. Those that blindly follow advice without critical examination or thinking of the nuances of their own communities are often referred to as “drinking the Kool-Aid.” Continue reading

Bookmark and Share

Top 5 Tips for Adapting a Relationship Marketing Model

Bookmark and Share

In the age of consumer marketing, which focused on advertising benefits and features of a product, this automobile ad would have been strategically placed in a men’s magazine. There is enough text in this ad for a short story and a message being pushed to the male reader (and his ego). With a consumer marketing mindset, the brand’s arching goal was to strategically pinpoint the people who would need, use, and ultimately buy their product. For an individual, consumer marketing meant being talked at, not with. Continue reading

Bookmark and Share