Jeff Esposito

Defacto 2011 PR Resolutions

3 Comments

Before we all checked out for 2010, we opened up a challenge to the readership of the PR Breakfast Club – to complete our list of PR New Years’ resolutions. Part of it was out of laziness on my part mixed with my inability to count, but the other part was to hear from you guys to see what you thought collectively that our industry should change.

After all none of us is as dumb as all of us put together, so without further adieu, here is the list of PR resolutions, crowdsourced from the PRBC community (click here to see the original post): Continue reading →

Marie Baker

2011: The Blogger Revolution

9 Comments

Can you hear that sound? It’s the sound of a blogger revolution ya’ll! That’s right the blogging world is changing and I predict that this year we will see some things really come to surface. From money to marketing, bloggers are savvier than ever before and we all need to get with the program.

I spend quite a bit of time reading tweets, blog posts, etc. which are all about the blogger/public relations dynamic. After covering this territory for years, here’s what I think will go down in 20-11: Continue reading →

Nathan "PRCog" Burgess

Rules of the Road

8 Comments

I’ve hosted and been the honored and humbled guest at a few tweet/meetups for those coming into my city and when visiting other cities. Everything from small groups for coffee to much larger get togethers.  From everything I’ve seen and done there appear to be a few misconceptions a) on how these things actually happen and b) how much people think of themselves.  So let’s  review a few of the basics. Continue reading →

Keith Trivitt

New Realities Emerging in Crisis Communications

12 Comments
Boy, was last week a tough one for New York City Mayor Michael Bloomberg. With his city stung by a 20-inch blizzard, its sixth-worst on record, and massive delays in cleaning up the mess, “Mayor Mike” managed to put his foot in his mouth for what will likely not be the last time in his political career.

Saying Monday that #snowloko was “inconvenient,” while urging New Yorkers to see a Broadway show (seemingly oblivious to the fact that millions of outer-borough residents were literally trapped in their homes — and would be for several days — because of his administration’s mismanagement and bungling of the cleanup effort) Bloomberg perfectly exemplified a new reality that is starting to emerge in crisis management in the digital age: words, much like images, can make or break you. Continue reading →

TJ Dietderich

A Christmas Miracle: The Professional Holiday Greeting

2 Comments

It’s December 16 and I am sitting in front of my Mac Book, planning on what kind of holiday message I’ll be sending my LinkedIn and Facebook friends and colleagues. Some of these people I’d consider very close friends indeed; I can swear creatively in their presence and they won’t care. They will join in. They will one-up me. Others, I know only through work or school. I might have a cocktail with them, but I would avoid saying anything less than charming. I would be a perfect gentleman. I’ve read about them in books.

OK, so my holiday greeting will be very general and all-encompassing. I will save the draft and send it on December 25. “Happy holidays to you and yours,” I type. “Travel safe and stay warm!” Continue reading →

Rebecca Denison

PR Measurement for Startups

6 Comments

We all know that even the smallest startup needs PR. (And we hope they know it, too!) But what many may be overlooking is the need to measure their PR efforts, no matter how small.

Agencies and larger corporations are already measuring the effectiveness of their PR campaigns and programs, and while these measurements may not be realistic for startups (too much time or money), they can still offer some lessons and best practices.

I know the list below is not exhaustive by any means, but the measures below are the most important for startups to adapt when analyzing PR. Some of the measures I have suggested are not scientific and by no means as accurate as what we may like. But keep in mind that the point of measuring is to reduce error and uncertainty, not completely eliminate it. Any reduction is valuable, no matter how small. Continue reading →

Keith Trivitt

The Media World is Changing — PR Pros Should Rejoice

14 Comments

As a media junkie, I follow news from the media universe (whether it’s PR, advertising, newspapers, digital publications, etc.) religiously. It’s a bit nerdy, I know, but it’s what I enjoy. At any rate, the past several weeks have been especially exciting, and not just because we’re only a few days away from Christmas.

No, the last several weeks have seen a slew of important shifts and announcements among major players in the news business, especially those that appear to a) actually have some money to spend; and b) among those media outlets that are poised to grow exponentially in the coming years, and thus, provide a lot of high-level media opportunities for PR pros and their clients. Continue reading →

Nathan "PRCog" Burgess

The List

9 Comments

With the year winding down it’s that time of year – list season.  Top XX blog to follow in the new year, Top twitter users you should be paying attention to, Top New York canines who tweet about music you should follow.

Blech!

Now being on a well curated list is exciting – a new audience finds your message and you can reach more people – both good things. Assuming you respect the person making the list all the better.

Now here’s the thing about making and building a list, and it’s based on a lesson my college newspaper boss told me during a period when we were having production issues (the images were constantly sub-par) – “Would you want your headshot printed if it came out like that?”  Do you want those on your list to be proud to be on the list?  If your list is of sub-par quality (by whatever standard you set) those who do belong there question whether they really want to be on it to begin with.

Consider, for example, Continue reading →

…..a chance to start the day off right.