During the #prbc Ragan panel, I brought up the point that the line between a blogger and marketer will continue to blur, and you will start to see more bloggers taking a stab at becoming publicists/marketers.
As this trend continues – which I have a feeling it will – everyone is going to have an opinion on the subject. Can bloggers be publicists? Should companies stick with PR firms?
I’m not saying that bloggers shouldn’t be marketers or they can’t be publicists, but I do think a select few might need some insight. So, what’s the reality you may ask? Well, being a publicist/marketer isn’t as easy as it looks. Continue reading
I am a young PR professional and while no longer entry level, I am by no means seasoned either. I joined the social media world to learn more about my career and the industry. I’ve had the opportunity to meet great people along the way, mostly beginners but also some veterans, both of which have taught me more than I ever learned in school. I’ve participated in the many PR chats that our community moderates like #pr20chat, #prstudchat, #u30pro, and #journchat. I always walk away learning something new. But recently I’ve noticed more of my peers giving advice on issues that aren’t so black and white and it’s frequently in instances where they don’t have enough experience to back it up. My generation gets a bad reputation for being “entitled” and it’s because we feel we know everything. Well we don’t. My name is Christina, I’m in my mid twenties and proud to say I don’t know everything and hope I never do. Continue reading
Chocolate. Alcohol. Cheese. Cursing. Typical things that one would give up for Lent. I’ve tried to all of them for the full forty (read: forty-six when including Sundays) for Lent. In the Christian faith, Lent is to remind us of the temptation that Jesus endured in the desert from Satan. Lent is a time for us to give up one of our vices. I’m not religious. I go to church on the “important” holidays but this year I really wanted to give Lent a valiant effort. For the first time ever, I can truthfully say I survived Lent without cheating. I gave up Facebook. When people heard I was giving up Facebook there were a lot of questions: Why not Twitter? What do you miss most? Obstacles? Will you go back? etc. I can tell you this, life was better without Facebook. Continue reading
How often do you talk to your closest friends? Once a day? On the phone or via text? For me, I talk to my closest friend probably every other day. Now think about how often you converse with your Twitter community. I talk to PRBreakfastClub and #prbc on a daily basis. The great connections I’ve made from Twitter have moved on to other platforms like e-mail and G-chat.
It is amazing the bonds that are built without ever meeting someone in real life. I bet you may not have known that PRBreakfastClub was started with some members having never met each other in real life. Last week was the first time we could say we’ve all finally met in person. However, I do want to reinforce the importance of face-to-face communication and how to take these connections we’ve made online into “real life.” Continue reading
You know that song by Nelly Furtado, Man Eater? She’s brutal, ain’t she (in a good way)? Perhaps I can go all PR-geek here and suggest we do a spoof called Firm Eater…
They’re a firm eater
Make you sweat hard, make you work hard, make you ruin relationships
Work for a month
Makes sense in my head…(Feel free to laugh at me here.) Continue reading
I’d been bouncing around a post on this topic mentally for a few weeks, but as usual things get in the way. But when a post from superstar Chris Brogan declaring not content, but rather relationships “King” and a counter-post (though not referencing Brogan’s) appeared on Chris Illuminati’s blog declaring content King it was time to, as they say, open a vein and bleed on the page.
Declaring either content or relationships as King implies that either can stand alone. After all, in a monarchy the King rules — his will is law (and in some cases religious doctrine). This is certainly the exception, not the rule. It’s a triumvirate folks. Continue reading
While building a community around a brand is viewed by many as a business tactic, the manner in which you build your community has very little to do with business. Building a community has a lot more to do with people.
In order to build a strong community, a business must treat their community members like friends. Here’s the why and how: Continue reading