This week I interviewed Lauren Fernandez. Lauren is one of the first people I met on Twitter who has always inspired me to take (smart) chances in the Social Media world. She is friendly, energetic, and a real mentor to new and experienced PR professionals. This caffeine addict relies on coffee to get her through the day but Diet Coke will also suffice. Lauren enjoys spending time with her family, especially her grandparents. When she isn’t working as Marketing Coordinator for Mensa, you can find her at the beach or just being outside listening to AC/DC or even to 2 Live Crew. And so, I give you Lauren Fernandez discussing her position at Mensa and how she became what I call a Social Media superstar.
Category Archives: Uncategorized
Boomerang Research or Can They Really Be This Lazy?
Recently a question popped up among one of our “journalists-seeking-experts” services asking a ridiculously simple question. I’m not going into specifics, like which service it came from, who asked it, or what it was — this hack hasn’t earned a call out, I believe them to be a victim rather than an instigator.
Catch us live….
The PRBreakfastClub is a proud sponsor of 12for12K’s Go Global 24. Catch us live on Tuesday September 29th from 9p-10p (Eastern) on twitter. Check back for exact hash tag and other details.
Cheers.
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In My Day
Back in my day we used to say, “Any PR is good PR.” We had no need for crisis PR or Twitter customer service. So your tragedy ended up on the front page of The New York Times? At least it was above the fold! In a few days from now, no one will remember what happened. Continue reading
The PR Education Revolution
The very smart Heather Whaling asked on her blog Wednesday whether social media begets mainstream coverage. Now, for me, that gets my attention, because a) it’s totally up the alley of my passion within the PR business (namely, the integration of traditional PR and social media PR; and b) it’s a question that I think we are going to start asking ourselves a lot more in the coming months.
Continue reading
Your Copy Sucks: your words will go down in history
Here’s a bold statement that I’m sure I’ll be forced to prove somewhere around the end of this post: the things we write when we flack, market, and rep products can change the course of history.
I’ll let that stew in your brain-soup for just a moment while I take what must seem like a sharp right turn in this argument.
I want you to think about makeup, and what makeup is all about. I’m not anti-makeup. I wear it just like any other businesswoman does. Without foundation, powder, eyeliner, eye shadow, lip liner, lipstick, mascara, and eyebrow pencils, our faces do not look very pretty. We have blemishes and freckles and age spots and wrinkles. We have sallow eyes and pale lips and bushy eyebrows and ingrown hairs.
Without makeup, we are ugly. Makeup makes up for these deficiencies.
Does My ‘Evolve or Die’ Theory Apply to PR Pros Too?
Before I get chased out of my profession by my superiors, I want to make a few things very clear:
- I have great respect and admiration for the arsenal of long-standing media relationships PR veterans have built and maintained.
- I willingly admit there is much that I can learn from my superiors’ successes (and, admittedly, from their struggles as well.)
Now that we’ve laid some ground-work. . .or covered my backside, whichever you find more appropriate. . .let’s get to the reason for making myself perfectly clear (other than abiding by the Co-Communications mantra, ‘Make Yourself Perfectly Clear.’) If veterans of the PR industry don’t evolve, can they survive? Or will they die-off like the newspapers we sorely miss?
Dear Twitter….
Dear Twitter,
I am writing you this letter because I have noticed our relationship has changed in the year plus we’ve been together. When we first met, it was exciting and fun getting to know each other. We shared jokes, discussed interesting topics, met mutual friends and even kept each other in the loop about music. Those were the days!
Then month by month, our relationship began to change. I know it’s not all you, some of it is me. I think it took a turn off the deep end when we started working together. Rather than see each other at night or during our lunchtime at work, now we are around each other every single day. It’s getting to be a bit much.
“Yeah…no, I don’t do that.”
Spin.
Flack.
Bribe.
Pester.
Hover.
All words people seem to tack on to this career choice we have made called Public Relations. And I’m sick of it!
I had the recent pleasure of meeting one of Connecticut’s finest journalists. I’ll leave her name out here because it serves no purpose. But trust me she is a legend in this State.
“Yeah…I do that”
[Editor’s Note: My colleague, Kate Ottavio, apparently doesn’t do these things. . . I do. You can find her post on the topic here.]
Spin — Heck yes, but spin it as ‘framing.’
Flack — It’s why I’m here. The conjugation of the verb form is easy – I flack, you flack, he flacks…the noun form — I am a flack.
Bribe — Well, not really — I have been known to offer things for free (food, samples, “review” copies . . .).
Pester — Seriously? It’s half my job.
Hover — Like I’ve got a jet-pack.