I was recently graced with a review copy LIKE: Seven Rules and 10 Simple Steps for Social Media in Your Campaign by Kelly Groehler with Dave Ladd, Greg Swanholm, and Bass Zanjani. The book is available as both an e-book, hardcopy and has presences on Facebook and Twitter. The foreword is available as a free download at the bottom of this post.
This wonderful volume is different than a number of the other social media books out there, in a number of good ways. Continue reading
How many times have you heard it: You need to grow your followers and fans on social platforms to foster trust and growth of your brand.
Maybe you are sick of hearing this, but it’s very true. Someone who I have enjoyed following on Twitter and her blog for a while now is Mari Smith. She recently published the book, “The New Relationship Marketing.” If you didn’t believe the italicized sentence above, you will by the time you finish Mari’s book. Continue reading
In the past several years I’ve attended seminars, webinars, and a couple of conference sessions about “advanced media relations.” You’d think after the first one I would have learned, or you’d think after spending dollar-after-dollar and hearing the same thing over-and-over, I would have figured it out: advanced media relations is a myth. Yet, I kept attending, focused on professional development and perhaps hoping that I’d find that magical key to making media relations easier. I didn’t. Continue reading
It was February 2009 that Chris Brown was in LAPD custody for his brutal fight with Rihanna after Clive Davis’s pre-Grammy party. Under two weeks ago, just three years later, Brown accepted a Grammy for R&B Album of the Year. Part of me wants to commend Brown’s public relations team for creating such a comeback; part of me wants to scold The Recording Academy and society as a whole for awarding a celebrity figure who committed such a heinous crime. But as many public relations practitioners know, there are times when you must do your best to defend a client with whom you may not agree. So where does one begin? Continue reading
The media never ceases to amaze me. In my 15 years in the PR business, I am still amazed at the impact news outlets have in influencing its audience. Moreover, it is still quite enlightening to see how the press decides what to cover in their news outlets. I don’t typically cite clients when I’m wearing my PRBC blogger hat on, but I’m making an exception with this one to share firsthand experience on what I’ve learned from rolling out a publicity campaign for a little bake shop in the Philadelphia area called Cupcakes Gourmet. Continue reading
In order to be successful in the modern world of PR, there are certain essential characteristics that one must possess to fight adversity, capitalize on opportunities, maintain a positive image, encourage word of mouth, and build strategy. When initially coming up with the idea for this post, I jotted down 17 must have characteristics. Here are my top 5: Continue reading
Kansas City radio listeners had a front-row seat to a recent McDonald’s advertising gaffe set afire by social media. An ad introducing the fast-food giant’s new Chicken McBites not only didn’t work; it resulted in a vocal backlash against the company.
The radio ad, which aired for several days in the Kansas City market, read like this: Continue reading
Unfortunately tragedies happen everyday, some affect just a few and others change history. And while everyone will have a difference of opinion on how to commemorate the tragedy all can agree that it should be done with dignity. Continue reading
I like to think the best of people until they give me a reason not to. I’ve seen bad client relations, bad journo-relations, bad motivation in building or executing strategies…frankly I’ve heard (or seen) some weird stuff.
I like to think we get beyond that here at PRBC. Continue reading
In the last 24 hours I’ve happened upon two excellent examples of SM strategies and tactics. One excellent because it’s good, one excellent in its badness. First, the bad. Continue reading