A short while back, Keith Trivitt wrote a thought-provoking post entitled Are Your Clients Ready for PR 2.0?We had an interesting conversation that started in the comments and worked its way offline to an agreement that whether a company liked it or not, they needed social media. I would love to be able to say that I am omniscient, but who am I kidding? So instead, I’ll simply speak from experience.
Now that that’s out of the way, we’ll start with how social media fell into my lap and turned me into an evangelist for keeping it clean and in the hands of the company’s communications team (PR, MarComm, agencies, etc.). About two years ago, our team was pulled into a meeting and told that the search team was going to use and manage Facebook and LinkedIn, and that it fell under Web 2.0 (remember that term), so we were to leave those sites alone. Continue reading →
This is my first, and long overdue, post for PRBC. Though I’m technically not in public relations anymore, the time I spent in the field has irrevocably molded my view of social media and helped me develop the skill set with which I operate today. But I’ve since moved to advertising and I find it amazing how publicists and ad execs hold such varied perspectives of how to operate within the social space on behalf of brands. I used to advocate that PR was the industry to spearhead social media initiatives. But I was admittedly biased. In fact, I think the key to effectively establishing a brand as a powerful social entity is to take what each industry offers to the space and somehow unify the various approaches. Continue reading →
Stop me if you have heard this one before from a PR/communications colleague: “Our CEO/Board of Directors (BOD) really wants this hit/newsletter/sandwich/microsite/etc.”
Yeah, we’ve all heard this phrase from some of our PR and marketing peeps, and while that approach to external communications may have worked just splendidly in 1995, heading into 2010, this notion of “we must appease our CEO/BODs first!” is a recipe for a PR/marketing plan disaster, if you ask me. This thought’s been rocking through my mind for a few days now, so I’m just going to come out and say it: Continue reading →
Curiosity finally got the best of me and I decided to ask @PRCog about the PRBC hashtag that kept popping up in my Twitter stream. He quickly got me up to date, and must have put a little something extra in his coffee as he suggested that I offer up a guest post.
There are a two things that make his offer unusual and somewhat extraordinary. The first is that I don’t know Cog all that well. Don’t get me wrong, we’ve Tweeted a few times and I even caught him with his mask off for a brief moment at #masquertweet a while back. The second (and far more relevant) reason for my confusion is that I do not currently nor have I ever worked in PR. But I am not a complete mismatch. Continue reading →
Yes. Yes, you.
I think we can all understand there is a certain element of me to social ME-dia. There is also the ME generation. Hi! Member 1,276,024 of the ME Generation reporting for duty. PR, Marketing and Ad folks have caught on and are milking this self-centeredness like nobody’s business. And I in no way claim myself an expert in this arena and am aware this sort of targeting has been happening for quite some time. But go with me here… Continue reading →
With preparations for our office holiday road trip in full swing, I thought it was time to pick some holiday carols for the car ride ahead. Being the PR loving girls that we are, I thought some updated classics might be just the trick: Continue reading →
This week I had the opportunity to pick the brain of Amy Mengel (@amymengel). Like some of my other guests, Amy is one of those rare breeds that doesn’t rely on coffee. Although she enjoys “fake coffee” like Frappachinos, you’ll more than likely find her sipping Diet Coke for a little caffeine fix. It’s okay Amy, we promise to not throw any fresh produce your way ;). In the summer months you can find her commuting to work often on two wheels as she is an avid cyclist. During fall months Amy is all about college football and skis slopes in the winter months. When she has free time, this book nerd can be caught bumming at the library looking for some new favorites to dive into. Amy relies on her well managed Google Reader to help her stay on top of the PR/SM news. Some of her favorites include: The Brand Builder, Todd Defren’s PR-Squared, and Dave Fleet’s blog. She also geeks out over Marginal Revolution and Strange Maps. And so I give you, Amy Mengel, discussing corporate communications, consulting, Facebook, and the importance of strategy/tactics.
Whether you’ve been an independent PR consultant for 15 years (like Kellye) or are just starting out on your own (like Heather), being a solo PR pro can be an incredibly rewarding (and lucrative) career path.
It’s exciting to be free to choose your own course. But there can be some intimidating moments when you realize success or failure depends entirely on you. If you’re looking at PR consulting and facing some difficult decisions, here are 5 tips to help: Continue reading →
A ways back when I was a wee little PR minion at my first agency I scored a TIME Magazine exclusive for a client early on in my tenure. My boss was pleased, the client was ecstatic and I thought I might just have the knack to make public relations a career.
One afternoon the CEO of the agency was making his way through the halls and stopped outside my boss’s office, which was a mere 30 feet from mine, and congratulated her on the great media success for our client recently featured in TIME. Naturally, my ears perked up, and I expected to hear my boss take the compliment and move on with the day. Instead my boss, the great Anne (whom I’m coming to reference far too often on this blog!) told the CEO – “hey the person you should congratulate is Kristen, she has gotten some big hits for them lately.” Up until this point I was sure the CEO did not know I existed. He turned around, told me keep up the good work and moved along. Continue reading →
One year and four months has passed since you embarked on your career in the field of agency public relations, and boy, have you learned a lot! Congratulations.
Just for fun, here a few pointers and tips I wish I could have told you back when you first started: Continue reading →
A short while back, Keith Trivitt wrote a thought-provoking post entitled Are Your Clients Ready for PR 2.0? We had an interesting conversation that started in the comments and worked its way offline to an agreement that whether a company liked it or not, they needed social media. I would love to be able to say that I am omniscient, but who am I kidding? So instead, I’ll simply speak from experience.
Dear Kate,