Momentum, or what some think of as Newton’s First Law of Motion, “Every body remains in a state of rest or uniform motion (constant velocity) unless it is acted upon by an external unbalanced force,” not only applies to “every body” in motion but also to everybody.
Success begets success – it’s that x factor that helps makes great salesmen phenomenal and bad ones lousy.
It’s also the factor that makes the downer client or co-worker the downer on all occasions. They start their day off badly and by 10a are dragging everyone else down.
The opposite is also true, so all is not lost. There’s always (hopefully) one person in an office that can crack a joke at the worst situation and provide the best way out of the mess. We could all use more of them. Continue reading →
It is summer and hopefully PR professionals are hitting up the beaches and enjoying some travel. I am sure that the cell phone is not far and the laptop is in tow but hey it’s an effort to relax and unplug.
Social media has changed the way that people are traveling and documenting their summer vacations. No longer are tourists spotted only by the cameras hanging around their necks and the maps in hand. They are now using their iPhone for a camera and documenting their entire trip through live tweeting or Facebook check-ins. Facebook recently released a list of the Most Social Landmarks based on this trend. Continue reading →
Spurred by this week’s post over on PR Daily about when should a PR pro interrupt an interview, I was motivated to write something about last Sunday’s interesting and rather amusing interruption by “Jungle Bird” during the Bob Costas interview with U.S. Open Champ Webb Simpson. In case you live in a cozy apartment at the bottom of the Marianas Trench and missed this video clip, it is rather amusing.
Years ago, I had a job working the front desk at my local YMCA and it afforded me the opportunity to truly understand just how important it is to appreciate cultural diversity in the world around us. Over the 10+ years working there, I interacted with a host of different ethnicities, races, and cultures, all with their own unique perspectives, ideas, and opinions. Living in a country founded on the principles of multiculturalism, I often felt privileged that at a young age I had the opportunity to view life through a cultural prism, respecting ideals and beliefs that may have been contrary to my own but helped to mold the way I related to others. Continue reading →
How are today’s agencies building, or rebuilding, their services? How are they staffing for these new services? Siloed or integrated programs? Standalone teams or cross-practice groups? We’ll examine these questions in a series of upcoming posts and I’d love to hear from those in the trenches, rather cubes, as well as those in the corner offices.
Ten years ago most PR professionals would learn everything they needed to simply by working. There may have been some silos or skills that most people didn’t touch, but those were for specialized areas. Continue reading →
I have always believed that everyone, whether they are a celebrity or an average person, has the right to express their political views. I remember back in the 1990s, when I was working as a newspaper reporter, there would always be a local eccentric who would run for office every election season, knowing they had no way of winning. But as one of my co-workers pointed out, it was their right as an American to run for political office. Continue reading →
For years, public relations professionals have known of the power of brand advocacy. But in the digital age brand advocacy is evolving into the realm and responsibility of nearly every type of digital marketer. Whether you’re working on a search marketing campaign or overseeing a client’s display strategy, every marketer needs to understand and believe in brand advocacy. Continue reading →
PR pros plan for the worst and hope for the best. It is our job. I asked about 50 PR pros what is in your PR Event Toolkit. You know, the go to box that you bring to every event that is stashed with a solution to just about any event crisis except the weather.
With this box you can either save the day or survive on a deserted island. Here is what they said are the necessities to have on hand: Continue reading →
Being in PR means that you plan and execute events to perfection and no detail is forgotten. Each PR pro has their style for planning and how they work to get it all done. There is a recipe for event planning which includes a little creativity, a little OCD, a little leadership and a dash of caffeine. When you put it all together you get some pretty stellar events that PR pros pull of every day.
Behind the scenes of the seamless event that you have produced there is an army of details that get you through. Here are some of the secret ingredients that help PR pros pull off perfection: Continue reading →