As communications professionals, we all have our “holy grail” of coverage. Maybe it’s the Wall St. Journal or the New York Times. It could be Vanity Fair or Pop Sugar. Maybe it’s Spin or Maxim. But does the pursuit of a clip to put in a frame come at the expense of pursuing solid coverage in smaller trade or audience-specific outlets?
The importance of trade press and niche outlets is hard to argue against. For every TechCrunch, there is a Commercial Construction & Renovation Magazine. Keeping this in mind, I was intrigued when I saw a tweet from somebody that I respect that he was compiling a media list for an upcoming announcement.
So, I called up Allen Stern, who is the founder of Cloud Contacts, which scans, transcribes and connects your business cards on social networks, email services and CRM systems about how he approaches PR. What makes Allen’s perspective valuable is he is also the founder and editor of Center Networks, a news blog that focuses on start ups and Web apps.