Tag Archives: branding

What the Old Spice Guy Videos Lacked: Real Messaging

Buzz … Buzz … Buzz. What happened to sales results? An article late last week on BNET noted that the hilarious viral videos that Old Spice put out recently in tandem with ad/marketing agency Wieden + Kennedy, showcasing The Old Spice Guy (former NFL player Isaiah Mustafa) responding to celebrity and fan tweets, e-mails andRead the rest of this entryRead the rest of this entry

Two Marketing Guys Walk Into a Branding Storm…

For marketers, 2010 has thus far been a tough year – at least on the branding front. We’ve seen the downfall of several of the world’s top brands, including the ongoing BP oil spill debacle and the ensuing fallout for its corporate image and brand, along with Google’s recent privacy concern issues and several otherRead the rest of this entryRead the rest of this entry

Blippy’s #EpicFail Demonstrates Importance of Public Relations

Did you see the big social media news that broke Friday afternoon? Probably best to read up about how location-sharing site Blippy, which allows users to broadcast to their friends any and all of their credit card purchases, somehow managed to allow four users’ credit card numbers to slip through a public Google search. ThisRead the rest of this entryRead the rest of this entry

Who Do You Trust with Your Client’s Biggest News?

Despite all of my love for social media, digital communications, community engagement etc., something that is beginning to particularly strike me as a clear fact of 21st-century PR is that yes, media relationships do matter. A whole lot. And dare I say it? It does matter who you know. More importantly, how well you know/trustRead the rest of this entryRead the rest of this entry

What Should Be Increasing in 2010: Branding

As a recent Financial Times article noted, companies are looking to spend more money in terms of marketing over the next calendar year. While we would love to say that a large piece of the pie would be allocated towards branding and public relations, we are realists and know that the money—for the most part—willRead the rest of this entryRead the rest of this entry

Why We Have Such a Crush on Twitter (and Not On Facebook)

It’s no secret PR professionals have an unhealthy relationship with Twitter. Despite the existence of countless other social networking platforms, including Facebook (which actually has much higher numbers than Twitter), people working in PR seem to naturally gravitate towards the micro-blogging service more than anything else. We give out our Twitter handles at networking eventsRead the rest of this entryRead the rest of this entry

The Fate of John Mayer’s Image

The concept of public figures getting caught up in racist scandals isn’t exactly brand new – many a good reputation has been permanently tarnished thanks to misspoken words and overheard conversations.  Even though their careers are getting back on track, people won’t be forgetting the ignorant words of Don Imus or Mel Gibson anytime soonRead the rest of this entryRead the rest of this entry

Christina’s Coffee Talk: Jay Keith (Part 2)

When I conducted my Coffee Talk with Jay Keith, there was one question/answer that I believed deserved it’s own post. Everyday we read articles and blog posts about personal branding. Jay and I have discussed this on numerous occasions. He comes from a journalist background which I believe brings a whole new perspective to theRead the rest of this entryRead the rest of this entry

Christina’s Coffee Talk with Jay Keith

Coffee Talk is back and I couldn’t be more excited to kick off the year with my guest, Jay Keith, senior public relations manager of Vistaprint. A prominent member of the #prbc community, Jay is always sharing his knowledge and making us laugh daily. Jay is a jack of all trades, smart, and funny to boot. WhoRead the rest of this entryRead the rest of this entry

Can Crisco Go Virgin?

In recent months I’ve become very interested in all things branding. It takes blood, sweat, and tears to build a brand’s reputation and even more to maintain it. I’ve recently noticed the amount of people who choose to use popular brand names synonymously with the common nouns or verbs. For example  Kleenex: tissue. Google: lookRead the rest of this entryRead the rest of this entry