Balloon Family Attorney: Dizzy or Well-spun?

HandcuffsRecent news stories, most notably those in The New York Times and on NBC’s Today Show, have taken particular note of the comments of David Lane, the attorney representing Richard Heene (Balloon Dad) regarding the upcoming, perhaps inevitable, arrest of Mr. Heene and potentially his wife (who is being represented by a different attorney).

Mr. Lane’s comments are best summarized by one of his talking points (because that’s what it is, let’s not kid ourselves) in his interview with the Today Show — “Do not do the perp walk for media consumption and arrest these people in full view of their children. That’s child abuse.” Continue reading

What the HECK do my clients think? Spending a bit too much time on Twitter…?

ScreenHunter_03 Oct. 18 15.51Please tell me I’m not the only one. You sit at your desk, trying to hold in the giggles from something brilliantly funny that just popped into your head. “I have to tweet that! I’m a genius!” you say. (Ok, that’s a bit far from what I say to myself, but you get the point.)

But wait! My client Scooby Doo Scuba Gear follows me on Twitter . . . Shoot! I can’t tweet that. They will see it. They will think I’m nuts. Continue reading

Christina’s Coffee Talk: Sasha Muradali

sasha_twitter2c-tnThis week I had the pleasure of chatting with Sasha H. Muradali. She is a lover of all things social media, runs ‘Little Pink Book’ (now on Amazon’s Kindle.) and is always sparking conversation on Twitter. When Sasha isn’t blogging about the next “it” topic you could find her enjoying musical theatre, going to the opera, and enjoying a good book. This Harry Potter fan is also a self-taught Photoshop addict and loves trying to see what new things she can come up with. You may also find her singing to herself, her guilty pleasure, in her car to Miley Cyrus’s new song, “Party in the USA” and relaxing on the couch watching Grey’s Anatomy…. But I’ll let you take that up with her. Without further adieu – here is Sasha discussing her blog, personal branding, and its impact on her job search. Continue reading

Can Publicists Be Friends?

Tension Between CoworkersIn a recent post, fellow PRBC-er Kate, posed the question: “Can publicists and journalists be friends?” It is an interesting issue that elicited a number of responses from our readers. It also made me question if publicists can be friends with other publicists.

During my former life within the music industry, my particular job was extremely competitive and we were all fighting over the same client pool. I met my very best friend on the planet while we both worked at competing agencies. We hit it off right away and we were able to relate to each other because we had the same job. Continue reading

Ummm, I Totally Liked Your Avatar Better

Girl with a bookHave you ever followed someone just because you liked their avatar? Call me shallow, but I follow a lot of people based on that factor. Then I realize that I actually like what they tweet about and I’m glad I was so superficial. It’s kind of like how I shop for books; if the cover is sweet, i buy it, and 8 out of 10 times it is a pretty good book. (BLAH, BLAH I KNOW THE SAYING, DON’T JUDGE A BOOK BY ITS COVER, I’M NOT DUMB)

Sometimes though, if you’re lucky, there is that slight feeling that you get where your mind says, “Wow I really like chatting with this person, and their picture is pretty nice…maybe there is something there?” So you decide to move your @ tweets to DMs, then maybe to GChat, and then if you’re really ready to venture out of the safe haven of the chat bubble you may even Facebook each other. Continue reading

Your Copy Sucks: I don’t think that means what you think it means

tsuarmy_crossword-3
(CC) flickr // image munky

I love English, but I’ll be the first one to say it is cruel, unwieldy, illogical, and frustrating. We have words that sound alike but are spelled differently, words that have two meanings, words that are spelled the same but sound different, words that have three meanings, words that mean one thing as a verb but the opposite thing as a noun, and words that have seventeen meanings.

And there are some words and phrases you should just avoid because you are doing it wrong. Sorry, but you are.  Here’s a quick rundown: Continue reading

Dear Reporter – We’re Really Here to Help

Person holding coffee cup, compass inside cup, elevated viewI’m not one to state the obvious but this needs to be said – PR pros are here to help reporters.  We’re here to provide information, coordinate interviews and come through with a last minute source when deadline knocks.

It’s not just about us touting our clients and promoting our business partners, it’s about being a source, and more importantly, a resource. Continue reading

The Fallacy of “Blogger Relations”

Male against financial journalsI’ve never really had a problem being a little unconventional with my thinking, so I’m going to go ahead and say what some in the PR business may consider blasphemy: To me, the term “blogger relations” is a bunch of BS.

It’s not that I have a problem with actually reaching out to and effectively working with bloggers. I am completely for that, and embrace those types of relationships each day with my work. My problem stems from the fact that those of us in PR have even had to take the time to create a new term for the type of relationships and media outreach we should have been doing all along with EVERY type of media, not just bloggers. Continue reading

Flack in Training Vol. 5 – The Interview

Businesspeople in Meeting Room

So you’ve sent your resume to all the agencies in your area that are hiring (and hopefully some that aren’t, just in case!) and you’ve landed your first interview. Getting a potential employer to take that step from having your resume to actually calling you and scheduling a time to speak is difficult, but the biggest hurdle of the entire job search process is getting through your interview alive. Ok, so I may be exaggerating slightly, but going on your first PR interview and not knowing what to expect can be pretty terrifying. Since I spent the entire summer going on all sorts of interviews, I’ve picked up on some tips and things that you should know to help you shine, stand out, and hopefully get that coveted first job offer. Continue reading