Tag Archives: facebook

Tiffany Guarnaccia

Why You Should Use Facebook Timeline – the Best Brand Implementations

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I’ve seen a lot of changes happen when it comes to social media and public relations – how the two fit together, and where they fit within a company’s organizational structure, has changed over the years.  A few years ago, when I was agency-side, I witnessed firsthand the struggle between creative shops, interactive agencies, and public relations agencies to win social media accounts.

Since then, social media has grown exponentially.  In that growth and wide acceptance, it’s been carved into pieces – content, software and creative.

PR pros have won the content battle.  But creative resources from an in-house designer or creative team are essential.   Today’s social networks are becoming more and more visual and without the help of a great design team, your initiatives aren’t going to be as successful.   Continue reading →

Matt LaCasse

You Are The Most Valuable Product On The Internet

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Much has been made of Google’s unified privacy policy that went into effect last week. In my Twitter feed, I saw the usual suspects; threats of dumping all Google products, enraged people shouting about how Google is out to take over the world, you know, a whole lot of this. Perhaps these people are unaware of how commerce on the Internet works. This is always a good reminder for us as PR pros, and for our clients. The number of companies that collect your data for their own marketing purposes or for their partners is astronomical. However, let’s rundown a few of the major names to put this in perspective: Continue reading →

Jason Mollica

Google’s Privacy Issue Isn’t Really an Issue

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Over the last few days, I’ve been doing a fair amount of reading about Google’s new privacy policy. It has received some positive and negative views. Privacy, to many, is a premium; we don’t want our information shared or sold to anyone. Of course, I enjoy privacy, too.

Here’s a (not so) little secret, though. When you log onto Google, Facebook, Twitter, YouTube, etc., your information is out there. You signed up for a Gmail account or to have a Twitter profile, you understood there was a risk. So why so many complaints about your privacy being infringed upon? Because we all need something to take issue with nowadays. Continue reading →

John Trader

Privacy in Social Media – The Next Hot Button Issue?

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In case anyone missed it, on Tuesday of last week the FTC settled their eight-count complaint against Facebook alleging they “misled users about the use of their personal information.” Essentially the FTC was claiming that Facebook had knowingly made changes to their privacy settings in December of 2009 that automatically made aspects of user’s profiles public by default without their permission.

At issue is the inability for Facebook users to have control over who sees their private information (name, picture, city, gender, friends, etc.) and who doesn’t. Twitter has also been a Target of the FTC, and settled a similar case back in June of 2010 for failing to safeguard user information.   Continue reading →

Jason Mollica

Back to School: The Perfect Networking Refresher

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“I heard you missed us… we’re back!” –Van Halen, “Hot For Teacher”

While you may not have the flair of good ol’ “Diamond” David Lee Roth, this time of year can still be a perfect opportunity to show your networking chops. Ok, so you are shuddering at the thought of going back to school. Don’t. You should really be relishing the chance to grow your relationships: in school and in the community.

See, we are always networking… whether it be at school, out with friends, or online. Think about your last PRSSA meeting, Twitter chat, or Facebook group discussion. Did you talk about how you can help with an event or talk to a respected pro about setting up a lunch discussion? Bingo! You are networking. Continue reading →

Jason Mollica

Google+: Let’s not put the cart before the horse

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By now, our world has experienced and started actively using the latest in social platforms. Google+ launched to excitement and rightfully so. Google has been looking to enter the social space for some time. But, I think we need to temper this giddiness a bit. Much like Facebook and Twitter before it, time is needed before we can really understand how Google+ will fit into our plans. Should we do our due diligence on it? Absolutely. Any good social media manager or PR professional should be researching and planning to uncover any which way it can be used effectively.

In the last few weeks, though, I’ve seen that it will be a “Facebook killer.” I’ve also read numerous stories telling me that LinkedIn needs to watch out because Google is coming with “Google+ for Business.” The old adage, “Rome wasn’t built in a day” fits here. How can anyone truly know what it will do to Facebook? We had no idea that Facebook would eventually make MySpace irrelevant. Who saw Twitter becoming a success? Continue reading →

Jason Mollica

Engagement…Is There One True Definition?

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I was scouring the blogosphere last week after getting some recommended posts via re-tweets. Of the three I read, all had different definitions of engagement in social media. In our ever changing world, we’ve had to define and re-define certain aspects of PR and marketing. I would think we’d have engagement pretty well narrowed down by now.

However, I don’t think having a solid definition of engagement is a real issue. Why? Because we all talk about engagement in certain ways. Some see that re-tweet that directed me to a blog as the ultimate form of engagement, while others believe that it is responding to a post on Facebook. And if you got into an argument, both of these answers COULD be correct. Continue reading →

Keith Trivitt

Google’s Savvy Marketing Launch of Google+

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Some quick thoughts from a marketing, PR and ad perspective on Google’s just announced new foray into social networking — the terribly named Google+ (as Danny Sullivan of Search Engine Land terms it*).

As I tweeted earlier in the day:

keithtrivitt: Prediction: Ad buyers will be all over Google+. More open analytics plus more targeted networks to tap into http://t.co/usHznta

I like that Google has started out by opening Google+ to only a select few and allowing them to invite their friends. Continue reading →

Nathan "PRCog" Burgess

How Do You Use Facebook Lists?

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Going back to an earlier post of mine, at “another” blog 😉 the issue will certainly begin to arise for the recently hired (or anyone really) who may have the pleasure of administering Facebook pages on behalf of clients, or your own firms – “How do I separate work (client), work (colleagues and bosses), and friends on Facebook?”

After all, for the last n number of years Facebook has been your playground and you’d like to keep it that way – at least a little bit. Further, for the “older” folks who have a larger outside-of-work life they’re now dealing with the question of friending clients on Facebook. Continue reading →