Tag Archives: PR

Christina’s Coffee Talk with Michael Schaffer

October 12, 2009 Christina Khoury 16 Comments

It’s a bird; it’s a plane, it’s Michael Schaffer for this week’s coffee talk. This non-coffee drinker (gasp) was a former DJ that uses music to “pump up the volume” for his day. He’s a savy PR/ Social Media professional working in the entertainment/sports world as social media director for Brotman-Winter-Fried Communications. To get through his crazy days Mike turns to songs from Glee, the Cupid Shuffle, Ingraham Hill and the Beastie Boys for motivation. Not one to name drop, he did admit to losing his cool when he met Jaleel White, who played Steve Urkel. Also be sure to check out Mike’s blog: The Buzz.

And so I give you, Mike Schaffer, shedding light on the sports and entertainment world of PR. Continue reading →

Nathan "PRCog" Burgess

PR Win! Save by CoffeeCup

October 9, 2009 PRCog 14 Comments

All opinions (and I mean all) herein are my own and not the official opinion of PRBC or any of the other writers.

There’s a software company I’m a big fan of — CoffeeCup [and no FTC, they aren’t compensating me in any way]. Most of the software they create is for website development – ftp programs, html coding, flash animation, etc. The software’s always very user-friendly, they provide good support, have an active message board for customers, provide free updates, and give away a decent amount of free software so you can get a flavor of what they produce.

It’s a feel-good company. The company name “came from the domain name of the coffee house where we got our start. (Yes, we owned a real coffee house first.) Domains cost $100 a year back then, and coffeecup.com was already paid for, so why invent a new name?” They claim to run on “an unlimited supply of Red Bull, Mexican food, Jelly Bellies, and passion for our users.” Continue reading →

Danielle Cyr

How Do You Pitch

October 8, 2009 Danielle Cyr 13 Comments

We’ve all heard about the evolution of communication methods. Fax was the new snail mail. Email is the new fax. Twitter is the new email. Snail mail is passé.

So what does this all mean? Some like it in 140 characters and some like it with a postage stamp on it. Continue reading →

Kate Ottavio

Cats and dogs? Can PR pros and journalists be friends?

October 8, 2009 Kate Ottavio 13 Comments

I began my college career as a broadcast journalism major. For some reason, my parents (bless them) thought I was going to be the next Katie Couric . . .

I digress. I had a hardcore journalism professor my sophomore year whom I respect like you wouldn’t believe. She discussed her days as a TV reporter often, and mentioned how many journalists only ever hang out with other journalists. Continue reading →

Keith Trivitt

Your Audience is More Than One

October 7, 2009 Keith Trivitt 2 Comments

Tell me if this scenario sounds familiar to you:

PR/Marketing Guy: So tell me, Mr. X, who is your company’s audience? Who is interested in what the Widget Factory has to offer?

Mr. X: Well, we consider our audience to be widget consumers, widget manufacturers, those who work in the widget industry and our own internal employees.

PR/Marketing Guy: Sounds like quite a diverse group. How will you be alerting all of these individual and distinct audiences of your upcoming big company announcement?

Mr. X: We were going to do what we always do: Blast out a generic e-mail announcement that goes to that entire group. That way, they all get the same exact message.

PR/Marketing Guy:

Frustrating? You bet. An exaggeration? Sadly, not even close.
Continue reading →

Heather Dueitt

XOXO, PR Girl

October 6, 2009 Heather Dueitt 11 Comments

Serena at her new job — Photo Credit: Giovanni Rufino / The CW © 2009 The CW Network, LLC. All Rights Reserved.

Spotted, Tyra Banks attempting to play an actress getting ready for her movie premier with a few secrets being held by her publicist.

Gossip Girl is one of my guilty pleasures (other than bourbon and Kentucky sports,) and this week’s episode was anything but settling.

*Spoiler Alert* So here’s the gist on the PR prospective, Serena isn’t going to Brown and wants to prove her worth by getting a job. She happened into a publicist’s job because she knew how to escape from the paparazzi through a back entrance of a restaurant. Continue reading →

Kathy Casciani

Can’t We All Just Get Along?

October 6, 2009 Kathy Casciani 12 Comments

Let me just start by saying that I don’t like conflict. I’m a people pleaser. So I often watch with a strange mixture of trepidation and admiration when I see controversy brewing in the blogosphere. Twitter is full of folks who aren’t afraid to speak their minds, even if it means incurring the wrath of others. And then there’s me. Sure, I have my opinions (Nike…what the heck??) but I am not what you call a pot-stirrer. Truth be told, I just want everyone to get along. Continue reading →

Christina Khoury

Christina’s Coffee Talk with Maria Perez

October 5, 2009 Christina Khoury 3 Comments

If you work in PR, chances are you’ve spent countless hours building a media list hoping that you have found the best contacts in a targeted outlet that would be interested in your client/product/service. Well, in ’92, a group of geniuses founded ProfNet. ProfNet is an online community of communications professionals made to provide reporters access to expert sources (Wikipedia). I, like many PR professionals, receive daily e-mails from ProfNet, with queries from journalists looking for experts or a specific service that I may be able to help them with. Now, this seems like a simple process, but I’ve always wondered what actually goes behind their closed doors. So this week, with the help of Maria Perez, director of news operations at ProfNet, we gain a little insight in to the ProfNet world and her position.

Continue reading →

Kate Ottavio

Three things I never learned about PR in college

October 1, 2009 Kate Ottavio 20 Comments

I don’t hide where I attended college. Quinnipiac University is listed in my twitter bio. I’m proud of where I went to school and this post is in no way knocking the stellar education I received from a well-known and respected faculty at the QU School of Communications (shout out to Professor Beverly Levy). I think it just goes without saying there is only so much you can learn in four years within the walls of a classroom. Real world experience is where it’s really “at” in the grand scheme of our public relations careers. Continue reading →

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